Consumers are at the heart of all Kellogg does as a company.
They trust Kellogg to deliver great-tasting and wholesome foods they are proud to eat, serve and share.
And they also just named Kellogg one of the most reputable companies in the U.S.
According to the Reputation Institute (RI), Kellogg Company has come in No., 2 on the list of America’s 25 most reputable companies for 2015, second only to online retail giant Amazon.
The RI survey asked more than 23,000 U.S. consumers which companies (among some 600 large national businesses) have their trust, respect and admiration.
Survey respondents said they trust Kellogg, appreciate the company’s innovation and love how Kellogg has improved the nutritional value of its foods – adding more of what they want and need (such as fiber and whole grains) and less of what they don’t want (such as sodium and sugars).
In a Forbes magazine article announcing the honor, the Frosted Flakes alternative made with whole grains and reduced sugar and a new Special K Protein cereal are cited as examples of these efforts.
Kellogg is very proud to be one of the America’s most reputable companies, but the most rewarding part is that every day, millions of American families put their trust in Kellogg brands and foods.
