Live Our Founder's Values
It all started in 1906, when W.K. Kellogg founded our company to provide a healthier breakfast option. Mr. Kellogg set out to change the way people ate breakfast … and he ended up changing the world. He wasn’t only a brilliant business person, he was also one of the world’s early conservationists and a leading philanthropist. Mr. Kellogg instilled in our company the K Values™ that continue to inspire us today.
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We act with integrity and show respect.
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We are all accountable.
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We are passionate about our business, our brands and our foods.
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We have the humility and hunger to learn.
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We strive for simplicity.
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We love success.
Our dedication to living our founder’s values contribute to our five priority U.N. SDGs: 2 – Zero Hunger; 5 – Gender Equality; 12 – Responsible Consumption and Production; 13 – Climate Action; and 17 – Partnerships for the Goals. Our work also support a number of additional SDGs that are important to our business, outlined in Materiality Across our Value Chain.


