A bowl of Kellogg’s® cereal your favorite way to start the day? Great, us too. But with so much conflicting information in media, Facebook, Twitter and elsewhere about food – you may be rethinking reaching for the bowl and spoon at breakfast.

No worries! It’s time to toss out the many myths and misconceptions about cereal – and get the facts on that yummy, crunchy bowl of goodness we all love.

Let’s talk about how Kellogg cereals are made. Many start with wholesome grains, like wheat berries, rice and corn, that are cooked with a handful of ingredients – fewer than five in Mini-Wheats and Corn Flakes, for example. Then we add some vitamins and minerals to help ensure a wholesome start to your day.

And if sugar’s your worry, consider this: 84 percent of Kellogg’s cereals have 10 grams or less per 30 gram serving. Compare that to some fruit-flavored yogurts that can have more than 30 grams of sugar in a serving. Truth is, less than 4 percent of our daily sugar intake comes from cereal.[1]

Some also choose other items like yogurt for breakfast, thinking they’re getting more protein when in fact cereal and milk deliver a powerful combination of protein and grains to help recharge the body.

Bottom line: A bowl of cereal and milk is one of the smartest breakfasts you can choose.

The 4-1-1 on cereal

A serving of Kellogg’s cereals with 1/2 cup of skim milk can provide:

• A low-fat, low-cholesterol breakfast that’s also lower in calories than some other breakfast options and nutrient-dense
• Riboflavin, niacin, Vitamins D, A, B6, B12 and other key nutrients for good health.
• The perfect way to get more milk into your diet (read: more Vitamin D, calcium, protein and other important nutrients).
• A good source of fiber (3 grams of more).

Life without cereal? Unthinkable!

Here are a few tips for a more nutrition-packed breakfasts starring cereal:

• Check the nutrition stats on the front of every box of Kellogg’s cereal for calories, fat, fiber – the whole nutrition shebang.
• Use our Kellogg’s MyBowl™ tool to learn about portion sizes and dietary recommendations.
• Purchase single-serving cereals for portable convenience on busy days.
• Add fresh or dried fruit to your cereal for extra nutrition and fiber.

Fact, not myth: Cereal + milk = A bowlful of nutrition

Nutrition experts agree: Cereal and milk is a nutritious, guilt-free choice for breakfast. It’s simple. Packed with nutrients. Convenient. Affordable. Available almost everywhere. And delicious.

For more info on choosing the best cereals for you and your family, visitwww.Kelloggs.com/CerealAndMilk.

[1] Less than 4 percent of our daily sugar intake comes from cereal. Source: U.S. Department of Health and Human Services. Dietary Guidelines for Americans (DGA) 2010. 7th Edition