It takes a certain grain of rice to create that distinctive Snap! Crackle! and Pop! you hear in every bowl of Kellogg’s Rice Krispies.

And it takes a certain farmer to nurture and care for that rice before it’s harvested for Kellogg’s cereals – and that includes favorites such as Rice Krispies and Special K.

Kellogg partners with farmers in Louisiana since the 1920s to grow rice for our foods. Farmers like Shannon D. – who as a participant in Kellogg’s Master Rice Grower Program are working to ensure their crops are grown more sustainably, including lower water use and greenhouse gas emissions.

Sustainable agriculture is a key part of the company’s global 2020 sustainability commitments. Kellogg’s Master Rice Grower program – in partnership with the Louisiana Rice Mill and the Louisiana State University Agriculture Center – is just one example of how the company works with farmers like Shannon to improve growing practices.

To learn more about Kellogg's sustainable agriculture work in other parts of the world, check out the video or read the company's latest global Corporate Responsibility Report.