Snap, Crackle and Quack?

It seems fans of Kellogg’s Rice Krispies have more in common with ducks than one might think. A love for that nutritious, hearty little grain – rice.

Rice farms, like those in Louisiana and Arkansas from which Kellogg sources the key ingredient, provide a great deal of food to migrating and wintering ducks. These same rice lands are the focus of a recently announced Regional Conservation Partnership Program (RCPP), in which Kellogg is proudly working with suppliers, growers and other organizations to support the conservation of natural resources, including water quality and wildlife habitats.

In partnership with conservation and industry associations like U.S. Rice Federation, Ducks Unlimited, The Nature Conservancy and Michigan Agri-Business, Kellogg is proud to collaborate with our suppliers on the following approved RCPP engagements:

·       The Rice Stewardship Partnership – Sustaining the Future of Rice: Along with our partners from the U.S. Rice Federation and Ducks Unlimited, Kellogg is helping to assist 800 rice producers address water quantity, water quality and wildlife habitat across six states.

·       The Rice Stewardship Program in Southwest Louisiana: Kellogg and Ducks Unlimited are working with at least 150 rice producers in planning, design and implementation of conservation practices that address water quality and wetland habitats.

·       Saginaw Bay Watershed Conservation Partnership: This project impacts the largest coastal wetland in Lake Huron, which faces numerous water quality challenges, including loss of habitat, excessive nutrients and sediment and algal blooms.

In addition to sourcing rice from the Mississippi valley region, Kellogg also sources wheat for its Frosted Mini-Wheats from the Saginaw Bay watershed area. These RCPP projects will help support Kellogg Company’s commitment to responsibly source its top 10 global priority ingredients by 2020.