Overview

Detailed Breakdown of Features

Answers the question:  What did I send with my release?

• Here you will see all assets that you distributed along with your release.  Asset types possible include images, videos, audio files and documents.

Answers the question:  Where did my release appear online?

• Websites:  The number of online postings for your release retrieved from PR Newswire's online network.
• Total potential audience:  The total visitors per day for websites your release was posted on (measured by comScore.)

Answers the question:  What traffic did my release generate?

• Release views:  Views of your release on our websites and our network.
• Video views:  Views of your video.
• Image views:  Views of images with this release.
• Audio views:  Plays of your audio files.
• Document downloads:  Total document downloads.

Answers the question:  Who are the audiences viewing my release?

• Media views:  Views from PR Newswire for Journalists. (A subset of Release Views).
• Organization views:  Views from organizations identified using the visitor's IP address. (A subset of Release Views).
• Investor views:  Views from the Thomson Reuters network.  (A subset of Release Views).

Answers the question:  How are people engaging with my release?

• Total Engagement Actions:   The total click-throughs, shares, tweets and downloads for your release.
• Click-throughs:  Total clicks to links in your release on our websites.
• Shares:  The number of shares from our websites, such as shares to Twitter, Facebook, via email, etc.
• Tweets:  The number of tweets linking to your release on our websites.
• Downloads:  Total downloads for all files and documents in your release.

Answers the question:  How did my release perform in comparison with others?  On a scale of 1 - 100, Industry Benchmarks provide insight into how this release performed compared to other similar releases.

Visibility 

• Distribution:  Based on the number of websites and their audience.
• Traffic:  Based on views & plays of your release and any assets, and web crawler hits.
• Audience:  Based on media and, where relevant, investor views.

• Total Visibility Index (TVI):  The average of Distribution, Traffic and Audience.

Engagement

• Engagement  Index:  Based on the click-throughs, tweets, shares and, where relevant, document downloads.

*For a fuller discussion of Industry Benchmarks, go to the Industry Benchmarks section of the Release Summary page here on the Help site.