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By: Sheri Bachstein, CEO of The Weather Company and GM for IBM Watson Advertising Apple's latest operating system update, iOS 14.5, is a big step forward for consumer privacy as IDFA, the...
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Program Expansion Rallies the Advertising Ecosystem to Leverage AI Tech for Their Purpose-Driven Campaigns Following an inspirational Call for Creative in 2020, today IBM Watson Advertising (IWA)...
![Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.](/ibmnews/image/Sheri+Bachstein_CROP_LR.jpg)
The Interactive Advertising Bureau recently announced a new AI Standards Working Group co-chaired by IBM with the edict of providing the marketing and advertising industry the proper roadmap for...
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A conversation with Bob Lord, SVP Cognitive Applications, Blockchain, and Ecosystems at IBM By James Dennin, Chief Storyteller at IBM As part of the CES 2021 conference, IBM’s Bob Lord...