News Releases

CHICAGO (August 15, 2025) — Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into management agreements with Chai Talay Hotel Co. Ltd and Narai Hotel Company Limited for The Barai Hua Hin and Narai Hotel respectively. These two hotels will mark the debut of The Unbound Collection by Hyatt brand in Thailand. They will join Hyatt’s growing portfolio in Thailand of 15 properties across seven brands including Park Hyatt, Andaz, The Standard, The StandardX, Grand Hyatt, Hyatt Regency, and Hyatt Place.

The global portfolio of The Unbound Collection by Hyatt hotels was born out of the belief that every property has a unique story to tell. Each hotel and resort within the collection offers a story-worthy experience—whether tied to a fascinating past, envisioned by a famous architect or designer or inspired by a colorful personality.

“We are proud to announce these plans to introduce The Unbound Collection by Hyatt brand in Thailand with two distinctive properties in Hua Hin and Bangkok,” said David Udell, group president, Asia Pacific, Hyatt. “This marks an exciting chapter in our brand growth in the country and the Asia Pacific region. It underscores our commitment to delivering unique luxury experiences that today's travelers increasingly seek.”

The Barai Hua Hin is slated to open in late 2026, adjacent to the beachfront Hyatt Regency Hua Hin. It will offer a holistic wellness journey where travelers can expect mindful indulgence, immersive serenity, and joyful moments through curated wellness experiences at their own pace. The resort will feature the eponymous destination spa with 18 treatment rooms and eight residential spa suites. Designed by the renowned Thai architect Lek Bunnag, the award-winning The Barai spa was created as a temple of sanctuary where the spaces and treatments are influenced by the four elements from Thai healing philosophy—earth, water, wind, and fire.

The resort will also offer 90 rooms and suites, a dedicated wellness center, a central pool oasis, lush gardens, and two restaurants, McFarland House and The White House. Only three hours from Bangkok by car, Hua Hin is known for its powdery coastal beaches, royal heritage charm, and diverse family-friendly offerings.

The reimagined Narai Hotel is slated to reopen under The Unbound Collection by Hyatt brand in 2028. It will stand on the site of the original Narai Hotel in Silom, Bangkok, continuing its storied legacy established since 1968. Guests can expect story-worthy experiences inspired by the hotel’s iconic heritage and the vibrancy of the revitalized neighborhood.

The 250-room property will be one of two hotels in Hatai, a new integrated development for casual to premium dining, retail and community, designed by Heatherwick Studio. Narai Hotel will have an all-day dining restaurant, a rooftop restaurant, a lounge, fitness facilities and a pool, as well as flexible meetings and event facilities. Guests can enjoy easy access to Chong Nonsi BTS station and proximity to office towers, embassies, and leisure venues by the Chao Phraya River.

To learn more about The Unbound Collection by Hyatt hotels, please visit: https://www.hyatt.com/unbound-collection/en-US.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About The Unbound Collection

More than a compilation of independent, one-of-a-kind hotels, The Unbound Collection by Hyatt brand is a thoughtful curation of stories worth collecting. Whether it’s a modern marvel, an iconic haven or a revitalizing retreat, each property provides thought-provoking environments and experiences that inspire guests seeking elevated and engaging service when they travel. For a full list of hotels in the collection, visit unboundcollection.hyatt.com. Follow @UnboundxHyatt on Facebook and Instagram and tag your photos with #UnboundxHyatt.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 80 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. 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These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

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Media Contact:

Renee Yeung
Hyatt
Renee.Yeung@hyatt.com