When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on...

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach. While many people who...

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media...

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision...

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best...