Amsterdam 18 July 2024 – Choice Hotels EMEA has appointed Cedric Bartolini as Head of Commercial. Cedric will direct and lead sales, marketing, revenue management and distribution efforts for Choice Hotels EMEA and his appointment complements the companies’ growth plans.
He will implement Choice Hotels EMEA’s modern and focused commercial strategy and ensure there is a strong focus on securing further growth and profitability across the region. With nearly 20 years of experience, Cedric has a strong background in hospitality having previously held commercial roles at Zenitude, Maritim and Mövenpick.
Commenting on his appointment David Beers, CEO of Choice Hotels EMEA said: “Cedric brings a wealth of knowledge and has a proven track record of driving growth and delivering results. I'm confident that his leadership and commercial focus will be instrumental in helping us achieve our strategic goals, enhance our market presence, and strengthen our franchisee-focused value proposition across EMEA.”
Commenting on his new role Cedric Bartolini said: “I am pleased to have joined Choice Hotels EMEA at such a key moment as it continues to focus on its growth strategy. I look forward to drawing upon my past expertise to help the commercial team maximise business opportunities in the EMEA region.”
Choice Hotels EMEA is focused on strategic growth across the region, which currently counts nearly 400 open hotels located in 17 countries across 4 hotel brands including Ascend Hotel Collection, Clarion, Comfort and Quality. Members of the award-winning Choice Privileges program can earn points at these hotels and at over 7,000 Choice-branded properties across a diverse portfolio of 22 brands in 45 countries and territories.
For further information, please contact: Katie Kershaw at Kershaw and Company
07539 437 238 / katie@kershawandcompany.com
Notes to Editors
*The Radisson brands outside of the Americas are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium, and are not eligible for participation. WoodSpring Suites® locations are not participating in Choice Privileges. At locations in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden customers can only redeem (not earn) Choice Privileges points.
About Choice Hotels
Choice Hotels EMEA™ is represented under the Ascend Hotel Collection™, Clarion™, Quality™, Comfort™ and Sleep Inn® brands, in the UK, France, Germany, Italy, Spain, Ireland, the Nordics, the Czech Republic, Slovakia, Saudi Arabia and Turkey. Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With over 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories, the diverse Choice® portfolio of hotel brands provides business and leisure travellers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper midscale, to midscale, extended stay, and economy segments. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalised perks. For more information, visit www.choicehotels.com.
Forward-Looking Statement
This communication includes "forward-looking statements" about future events, including anticipated hotel openings and a brand refresh for the regional brand portfolio of Choice Hotels EMEA. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, acceptance of brands, and the other "Risk Factors" described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q of Choice Hotels International, Inc., any of which could cause actual results to be materially different from our expectations.
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