Hoppa till innehåll

Visit Sweden Newsroom

Visit Sweden is a marketing company for the tourist destination Sweden, owned by the Swedish government. We communicate to attract tourists to Sweden via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.

Latest News
May 29, 2026

Madison, Wisconsin resident Eric Holmer and his family are preparing for a trip to Sweden after Holmer was selected as one of five winners in Visit Sweden’s global “Your Swedish Island”...

Bathing off a tiny island in the Stockholm archipelago at sunset. Photo: Anders Klapp/imagebank.sweden.se
May 19, 2026

Launched earlier this year by Visit Sweden, the initiative invited travelers to apply for the chance to care for and experience one of five remote Swedish islands for a year — not as owners, but...

Apr 29, 2026

A 300-year-old porcelain brand, supermarket queues, and a sold-out coffee tin—Rörstrand’s anniversary year is turning into an unexpected cultural moment in Sweden. Founded in 1726 in...

More ›