Vail Resorts and Cadillac Announce Exclusive Four Year Partnership
Cadillac named “Official Vehicle” of Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe Resorts.
BROOMFIELD, Colo. (Feb. 15, 2011) – Vail Resorts, Inc. (NYSE: MTN) announced today a new four year exclusive partnership with Cadillac, a leading luxury automotive brand for more than a century. The partnership makes Cadillac the Official Vehicle of Vail Resorts world-class mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe. The partnership begins with the 2010-2011 season and continues through 2014.
All Vail Resorts will feature Cadillac vehicles in the resorts and Cadillac Escalades will be used as courtesy cars and shuttle services at select Vail Resorts and RockResorts lodging properties. Additionally, Cadillac will introduce ride and drive activities, demo drive services and product engagement opportunities for guests of Vail Resorts.
“Vail Resorts is thrilled to partner with Cadillac and showcase their vehicles at our resorts,” said Heidi Kercher-Pratt, chief marketing officer of Vail Resorts. “Vail Resorts provides our guests a world-class experience and our brands are synonymous with luxury and sophistication. Cadillac’s line of vehicles and iconic reputation is an impressive addition in our resorts.”
“Vail Resorts offers an opportunity to reach consumers in some of our key markets where luxury buyers live, play and work,” says Don Butler, vice president of Cadillac marketing. “Outside of the Cadillac Escalade, consumers may not be aware that the SRX and CTS both offer advanced all-wheel drive systems making them a great choice for your driving needs when visiting ski destinations.”
As part of the agreement, Cadillac will receive exclusive marketing and advertising rights as the “Official Vehicle of Vail Resorts” six world-class resorts. Cadillac will also be a key marketing partner of unique promotions and signature events of Vail Resorts including: Vail Snow Daze, Carni Vail, Spring Back to Vail, Vail Film Festival, Breckenridge Spring Fever Festival, Beaver Creek Snow Shoe Adventure, Talons Challenge, Beaver Creek Master Chef Challenge, Beaver Creek Wine and Spirits Festival, Taste of Vail, Vail Holidaze, Vail America Days, Breckenridge International Snow Sculpture Championships, Keystone Kidtopia, and Spring Loaded in Heavenly.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
About Cadillac
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
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Media contacts:
Kate Lessman, (303) 404-1871, klessman@vailresorts.com
Jordana Strosberg, (313) 268-9656, jordana.strosberg@cadillac.com
Nick Twork, (586) 565-1001, nicholas.twork@cadillac.com