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Vail Celebrates National Safety Awareness Week With "Stay Safe in Seven Easy Steps"
  • Safety theme to continue throughout the season with a focus on “Safety Saturdays”
VAIL, Colo. – Jan. 14, 2011 – National Safety Awareness Week returns to Vail, Jan. 15-21, encouraging skiers and riders, guests and employees, to simply “Stay Safe in Seven Easy Steps,” referring to the National Ski Areas Association (NSAA)’s “Your Responsibility Code.”

The resort, which has been recognized by the NSAA for its safety efforts for more than 10 years, plans to continue promoting “Stay Safe in Seven Easy Steps” throughout the remainder of the season with added emphasis and events on “Safety Saturdays,” as a means to highlighting the importance of always abiding by “Your Responsibility Code” on the slopes. While Vail will continue to host various events and activities around safety as in previous years, organizers are primarily focusing on simply and effectively communicating the seven steps safety message to guests and employees.

“This season, the intent is to communications simple and straightforward for our guests and employees alike with a daily safety message that ties directly back to ‘Your Responsibility Code,’ something skiers and snowboarders alike should all be aware of every day of the year,” said Bob Cox, manager of the Vail Yellow Jackets. “We plan to complement the daily message with traditional and new events, activities and ways to engage both guests and employees in safety throughout National Safety Awareness Week and beyond.”

Also new this season, Vail Mountain has created signs with “Your Responsibility Code” in Spanish, German and Portuguese to help communicate with international guests. Signs in other languages will be added as available.

“Stay Safe in Seven Easy Steps” With “Your Responsibility Code”:
Saturday, Jan. 15 – Code # 1: “Always stay in control, and be able to stop or avoid other people or objects.”
Sunday, Jan. 16 – Code # 2: “People ahead of you have the right of way. It is your responsibility to avoid them.”
Monday, Jan. 17 – Code # 3: “Stop in a safe place for you and others. You must not stop where you obstruct a trail or are not visible from above.”
Tuesday, Jan. 18 – Code # 4: “When starting downhill or merging into a trail, look uphill and yield to others.”
Wednesday, Jan. 19 – Code # 5: “Always use devices to help prevent runaway equipment.”
Thursday, Jan. 20 – Code # 6: “Observe all posted signs and warnings. Keep off closed trails and out of closed areas.”
Friday, Jan. 21 – Code # 7: “Prior to using any lift, you must have the knowledge and ability to load, ride and unload safely.”

With this in mind and in addition to daily safety efforts, Vail will also be extending the “Stay Safe in Seven Easy Steps” concept beyond National Safety Awareness Week to “Safety Saturdays” with regular events and programs like Catwalk Awareness Training, Sweep with Patrol and the Vail Safety Center.

Additional events throughout National Safety Awareness Week at Vail will include:
“Cat Nap”
Check out a “sleeping” snow cat at Henry’s Hut, Tuesday, Jan. 18, 10 a.m.-2 p.m.

Vail Snowsports School Presents Terrain Park Etiquette
Join snowboard instructors at the Golden Peak Terrain Park for up to date park use information; meet at the log structure above the Golden Peak Terrain Park. Thursday, Jan. 20, 10 a.m. – 2 p.m.

Free Adult Ski Tips
Intermediate and advanced skiers depart Mid-Vail Monday, Jan. 17-Friday, Jan. 21 at 11 a.m.

Sweep with Vail Ski Patrol
Join the Vail Ski Patrol with closing the mountain at the end of the day. To sign up call (970) 754-4610 or stop by Patrol Headquarters at the top of the Mountaintop Express Lift (#4) for more information. Daily, Jan. 15-21 and every Saturday for the remainder of the season.

Vail Yellow Jacket “Stay Safe Center”
Check out the tent at the top of the Mountaintop Express Lift (#4): Have your skis or snowboard registered with the Vail Police Department and pick up Safety swag/ buttons/other fun stuff. Jan. 15, 16 and 21 and every Saturday for the remainder of the season from 11 a.m. – 1 p.m.

Avalanche Safety Introduction
Henry’s Hut Top of the Mountaintop Express Lift (#4). First come, first served. Sign up Vail Ski Patrol (970) 754-4610. Thursday, Jan. 20 at 10 a.m.

Catwalk Awareness Training
Educating our guests as to how far they travel in one second on catwalks on Vail Mountain. Lions Way at Mid-Vail, Jan. 15-21 from 2-3 p.m.

“Mustard and Ketchup” Safety Quiz
Complimentary cookies with Yellow Jackets and Patrol with a completed Safety Card at PHQ. Friday, Jan. 21, 11 a.m. – 1 p.m.

"Stay Safe Scavenger Hunt"
Put on by the Yellow Jackets at Chaos Canyon. Wednesday, Jan. 19 from 1-3 p.m.

"Code around the World"
New communications of "Your Responsibility Code" in Spanish, German and Portuguese around the mountain. Vista Bahn Express Lift (#16), Eagle Bahn Gondola (#19), PHQ and Two Elk.

Other events, activities and communications may be added throughout the week and all events are subject to change; please check with Vail Ski Patrol or Yellow Jacket personnel about daily activities or call (970) 754-4610 for more information.
 
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

Contact(s)

Liz Biebl

Director, Brand Communications
Email: ebiebl@vailresorts.com
Phone: (303) 404-1831
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