Subway®, one of the world’s largest restaurant brands, is launching a new uniform for Sandwich Artists which is made from recycled plastic bottles. The redesign takes on the brand’s vibrant new look and feel and will gradually be rolled out across more than 2,300 restaurants in the UK and Ireland from May 2023.
The announcement comes shortly after Subway launches its biggest menu redesign in its 58-year history with Subway Series. The fresh new look and feel of the uniforms also complements the on-going national rollout of the modernised Subway "Fresh Forward” restaurant design. Consisting of a T Shirt, polo shirt, half and full apron, cap, and bandana, Subway’s new uniforms are all made from recycled plastic bottles.
Each garment has been carefully designed to ensure comfort and durability, whilst maintaining Subway’s distinctive branding and iconic colour pallets. The range includes the distinctive green in Sandwich Artists’ T shirts, while a sleek black polo shirt design will be worn by managers. Two apron styles as well as the signature baseball cap and bandana, will put the finishing touches to the new Subway look.
The fabric used for the garments has been specially woven into a polyester blend* that uses recycled plastic bottles, and BCI cotton in the T shirt and polo shirt, to create the brand-new designs, and clearly communicates how many bottles were used to create each item. The plastic bottles are collected and chopped into flakes, which is then made into a fibre yarn, and is ready to be woven into fabric to make the garments.
Number of plastic bottles used in the production of each uniform item include:
- Baseball cap – is made from 3 plastic bottles
- Bandana – is made from 5 plastic bottles
- Half Apron – is made from 8 plastic bottles
- Full Apron – is made from 12 plastic bottles
- Polo shirts – 7 plastic bottles were used to help make the men’s shirt; 6 plastic bottles were used to make the female shirt**
- T shirts – 8 plastic bottles were used to help make the T shirts**
Subway has been working on the uniforms for the last 18 months, in that time investigating the best way to create attractive and easy to wear apparel and sourcing plastic bottles that would have otherwise gone to waste.
An ongoing commitment to building a better business
In line with the brand’s commitment to building a better and more sustainable business, the uniforms have been designed to last longer. During trials, 70% of Subway’s Franchisees and Sandwich Artists rated them positively for comfort and durability.
To close the loop, Subway will be working with textile recycling experts Avena Group to collect and process the old uniforms which will be replaced during this transition. Avena Group will process the textiles from the old uniforms into a new material for reuse across industries such as automotive and construction. In addition, Subway will also be donating any old stock items to charities to use for food and nutrition initiatives. For example, 1,000 unused aprons left over from the old uniform are being provided to Rethink Food for schools to use as grow mats for watercress, helping children learn about how fresh fruit and vegetables grow.
The refresh of the new uniforms follows on from the brand’s mission to reduce single use plastic in restaurants. By the end of 2022, Subway removed over 1.2m kg of single use plastic across its supply chain, while pilot programmes using reusable packaging are being trialled in restaurants across France and Germany.
Louise Wardle, Vice President of Marketing EMEA at Subway comments: “As we continue this journey towards building a better Subway, it’s incredibly important that we look at all areas of our business where we can make a positive impact. The new uniforms, made from recycled plastic bottles, is what we believe a first for a high street restaurant brand and reflects our ongoing commitment to improving how we do business. This is still only the beginning, and we hope to make further progress in the years ahead – stay tuned.”
The uniforms will be rolled out to Subway restaurants in the UK and Ireland and across Europe from May and throughout 2023.
**The new T-shirts and Polos are a mix of BCI (Better Cotton Initiative) cotton and recycled polyester.
*The other parts of the new uniform are 100% recycled polyester. Recycled polyester is made from plastic bottles
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Notes to Editors
For media inquiries, please contact: SUBWAY_MSL_TEAM_GBR@mslgroup.com
About Subway® Restaurants
As one of the world’s largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads, and bowls to millions of guests, across more than 100 countries in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.
Subway® is a Registered Trademark of Subway IP LLC. © 2023 Subway IP LLC
About Rethink Food Rethink Food are determined that everyone should be able to live a food secure life. It is their belief that quality food education is the key to achieving this. They have committed to revolutionising food education and in doing so will deliver 10 million hours of education in support of improved food security by 2030. Rethink Food work with schools, communities, and businesses to deliver different programmes that educate and empower individuals.
About Avena: Avena’s unique secure textile destruction & recycling service provides companies the peace of mind that their intellectual property & branding is protected while reducing their carbon footprint and demonstrating their environmental compliance.