Press Release Template

Write an effective press release using the free press release template below. This template provides an overview of the key components of an effective small business press release.

Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.

Consider the following topic examples: A new business; new product; announce an event; new partner; significant new customer; milestones; round of funding; or a joint venture.

Download our Press release template (48k)

 


NEWS RELEASE TEMPLATE

1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.

2. Sub-Head: Entice reader to consume content. Sub-head adds more detail.

3. Dateline: Includes the city of origin, and the date of the release.

4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.

5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.

6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.

7. Boilerplate & media contact info: Establish the brand’s credentials and give journalists the about-the-company details they need for the story.

 

Download our Press release template (48k)


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