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  • The completed 2020 Pet Care Startup Opportunity map shows over 100 companies in 3 categories and 20+ subcategories.
    Sep 13, 2020

    The Covid-19 pandemic has brought many changes in 2020, but pet ownership and spending continue to grow. Pet adoptions and fostering are at a record high and pet owners have adapted new ways of...

  • Alta, a Mayo Clinic Caring Canines therapy dog, prepares for a saliva swab to measure her cortisol and oxytocin levels as key indicators of her emotional state.
    Aug 19, 2020
    - Better Together Study from Purina and Mayo Clinic found people with fibromyalgia experienced a more positive emotional-physiologic state after single session with therapy dog

    New research from Purina and Mayo Clinic brings a pet-centered treatment option to the forefront for patients with fibromyalgia, a chronic centralized pain sensitivity disorder characterized by...

  • Nestle Purina logo
    Feb 28, 2020
    Philadelphia-Based Startup Wins Grand Prize in National Innovation Competition

    After pitching the startup to an audience of investors, retailers and the pet care leaders at Purina at Global Pet Expo, the pet industry's largest trade show, Because Animals emerged as the grand...

  • Jan 29, 2020
    Five Pet Care Startups Selected to Join Pet Industry Leaders for Boot Camp Accelerator and Behind the Scenes Access at Purina

    Pet health and wellness takes center stage for all five startups selected by Purina to be the 2020 class of its annual Pet Care Innovation Prize program. From trending pet food options and a new...

  • Oct 2, 2019

    Pet-focused startups from across the United States gathered at Purina's St. Louis headquarters this week for the inaugural Pet Care Innovation Summit powered by Purina. Entrepreneurs representing...