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Awarded Five TOP SAFETY PICK+ and One TOP SAFETY PICK

RICHMOND HILL, ON, Feb. 27, 2024 /CNW/ - Today, the Insurance Institute for Highway Safety (IIHS) announced the winners of its 2024 TOP SAFETY PICK and TOP SAFETY PICK+ awards, the highest awards in vehicle safety. Mazda is proud to again be among the most awarded brands, having five vehicles earn the highest, TOP SAFETY PICK+ award. When equipped with optional front crash prevention technology, the 2024 model year Mazda3, Mazda3 Sport, and CX-30 receive the 2024 TOP SAFETY PICK+ award, while the CX-50 (built after August 2023) and CX-90 also earned the TSP+ award with standard equipment. Earning the next highest, TOP SAFETY PICK award is the 2024 model year CX-90 PHEV, which we expect to earn the top award soon, after it undergoes IIHS's updated moderate front overlap test.

The 2024 award criteria set new, higher standards in front and side impact protection and takes progressive steps toward crash prevention, particularly in day and nighttime pedestrian scenarios. IIHS President David Harkey notes that "This year's winners are true standouts, offering the highest level of protection for both vehicle occupants and other vulnerable road users."

Mazda has risen to the top through the addition of rear seat belt pretensioners and load limiters and advanced side impact airbags to our already robust structures, as standard equipment across all models. But for Mazda, making safer cars is about more than just protecting the people riding in them. We have also ensured that our crash avoidance systems are tuned to consider pedestrians, in a variety of lighting conditions, in our approach to advanced crash avoidance technologies.

"The most important thing in any of our vehicles are the people who drive them, and they trust our vehicles to keep them and their families safe", said MCI President and CEO David Klan. "This is our utmost priority, and we challenge ourselves every day to keep moving the bar higher so we can continue to earn that trust with every vehicle we make."

To learn more about advanced safety at Mazda, please visit the Mazda.ca website.

The IIHS is an independent, non-governmental safety-testing organization, funded by the insurance industry. For more information, visit https://www.iihs.org/ratings/top-safety-picks.

Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. 

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 retail stores. For additional information visit Mazda Canada's media website at www.media.mazda.ca.

Follow Mazda Canada's social media channels through X (formerly Twitter) and Instagram at @MazdaCanada and Facebook at Facebook.com/MazdaCanada.

SOURCE Mazda Canada Inc.