MADRID, July 7, 2014 /PRNewswire/ -- The City of Madrid and IBM (NYSE: IBM), through its subsidiary INSA, announced today the largest environmental services management project in Spain, designed to improve city life for all of Madrid's three million citizens. Using IBM's Smarter Cities technology, this initiative will help improve the delivery and efficiency of city services and provide citizens new tools to interact and communicate with the city council.

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The contract, with an estimated value of 14.7 million Euros or approximately $20 million USD will use Big Data and analytics to transform the City of Madrid's supplier management model, allowing the city to manage and pay each service provider based on service levels in an effort to improve the management of public services such as street maintenance, lighting, irrigation, trees and green spaces, cleaning and garbage and waste management.

The City of Madrid is one of the five most populated municipalities in Europe. The city produces one million tons of household waste and residents use some 15 million cubic meters of water every year. The city of Madrid also manages and tracks numerous assets including 1.7 million vehicles, more than 252,000 streetlights and 287,000 trees that are cared for by the city.

Ana Botella, Mayor of Madrid said, "The City of Madrid is working with the belief that innovation makes the most sense when it enables better services and provides better quality of life for citizens."

Working with IBM's subsidiary INSA, the City will be able to accurately measure the quality and efficiency of each supplier and their services. Inspectors will measure more than 300 key performance indicators during their 1,500 daily inspections. Additionally, the City will begin using an innovative technology platform called Madrid iNTeligente (MiNT) - Smarter Madrid which will help improve quality of services, communications with citizens, anticipate issues and coordinate resources. By using smart phones, tablets other mobile devices and social media, it is expected citizens will be able to instantly communicate with the city about issues, receive instant feedback and track progress or the status of an event or issue. For example, if a fire hydrant is leaking, a citizen will be able to quickly upload a photo and location to alert city officials who will more efficiently address the problem and inform citizens when it will be fixed.

"This project will serve as an example for other European capital cities which will be able to follow Madrid's model as the first European capital with comprehensive public services integration, " said Marta Martínez, general manager for IBM Spain, Portugal, Greece and Israel. "We are proud that the City of Madrid has relied on IBM Group for this innovative initiative."

Information analytics and integration
The platform will also integrate information provided by citizens with other data streaming in from sensors, devices, cameras, and from inspectors and other suppliers as well as data from human resource management, job scheduling and geographic information systems for a comprehensive view of city services. This information will provide Madrid a single and updated view of the different processes, departments, municipal agencies and suppliers involved in environmental management to enable Madrid to respond in a faster and more effective way to the needs of citizens.

MiNT will be built upon IBM Intelligent Operations and IBM Maximo software which will manage Madrid's inventory of more than five million assets -- ranging from park swings to traffic cameras -- as well as the contracts of service suppliers.

About IBM
For more information on IBM Smarter Cities, visit www.ibm.com/press/smartercities.

To join the conversation about IBM Smarter Cities please follow @IBMSmartCities on Twitter as well as the hashtag #SmarterCities

Contact:
Patricia Nunez
patricia.nunez@es.ibm.com
34 91 3977782

Holli Haswell
hhaswell@us.ibm.com
720-396-5485

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SOURCE IBM

SOURCE: IBM