ARMONK, N.Y., Feb. 7, 2014 /PRNewswire/ -- DataHotel Co., Ltd. (DataHotel), a Japan-based managed hosting service provider for mobile and smartphone application developers, has selected SoftLayer, an IBM (NYSE: IBM) company, as its cloud infrastructure provider of choice, in order to expand overseas delivery of "DATAHOTEL for App."

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IT infrastructure plays a vital role in sustaining a company's growth as they expand into new markets. As such, organizations require a high level of support from their IT vendors as they expand globally to ensure that they can deliver stable services to their customers, keep costs low and maintain enough flexibility to adapt to rapidly changing business needs - regardless of where their IT infrastructure is physically located.

With its flagship service, "DATAHOTEL for App." DataHotel manages the IT infrastructure for gaming and smartphone application developers, allowing customers to focus on development rather than IT maintenance. As smartphone use increases world-wide, DataHotel provides a global IT infrastructure that can support application development and delivery for overseas customers, without subjecting them to performance and latency issues*.

By teaming with IBM's SoftLayer as the company's cloud provider of choice, DataHotel will be able to leverage services from 40 data centers in 15 countries and five continents globally by the end of 2015 - including the United States and Singapore, where it is currently expanding.

"Our customers are not purely game and content companies, but [rather], they come from a range of industries. In order to better assist them, whether it be regarding for global expansion or disaster recovery, we were looking for the best possible cloud service," said Kensaku Shimada, Chief Executive Officer, DataHotel Co. Ltd.

SoftLayer's bare metal servers allow DataHotel to support its customers' complex frameworks in a way that virtual machines could not. Further, the dedicated network and low latency that SoftLayer's cloud provides allows DataHotel to maintain the security and performance that it needs to drive global expansion.

"DataHotel 's use of the IBM's SoftLayer cloud is a powerful example of how transformative cloud computing can be," said Lance Crosby, Chief Executive Officer of SoftLayer, an IBM Company. "By simply moving its IT environment onto IBM's SoftLayer cloud infrastructure, DataHotel eliminated the cost, complexity and logistical constraints that it otherwise would have faced in deploying a traditional IT environment to support its global expansion."

EDITOR's NOTE: Latency is a measure of time delay that occurs in a certain processing operation.

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SOURCE IBM

SOURCE: IBM