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As a result of using IBM cloud capabilities to deliver improved service to its clients TienPhong Bank saw a 50 percent increase in the number of customers in less than one year. The bank is continuing to improve and streamline operations to further drive this growth.

Founded in 2008, TienPhong Bank currently has 33 branches and plans to work towards an increase of 30% in their profits in the next 5 years and become a leading financial institution in the region. TienPhong Bank started on a cloud journey in early 2011 by shifting from its traditional IT systems to a cloud computing environment to meet its growth objectives. With the aim of more standardization, increased operational expenditure (OPEX) savings, and a faster time to the market, the bank set up a private cloud environment.

Banks are increasingly using cloud computing, especially private cloud, for reducing the time to market of new services and enhance profitability. It helps them reduce the cost of business and technology operations. Cloud also provides the visibility, control and automation they need to support the technology foundation that enables business transformation and success.

Within the last three years of implementation, the cloud technology built on open standards has enabled TienPhong Bank to launch nine new transaction centers across the country and a slew of e-banking services, such as electric payment and online gold trading services. Another new service is the eCounter, a smart remote identification system, enabling TienPhong Bank's staff to recognize their clients as soon as they step into the bank, ensuring better and faster personal service.

"As a young bank, driving fast growth and offering superior customer services are critical for TienPhnog Bank's success. With no legacy technology, we realized that cloud computing perfectly suits our requirements of building an agile and robust infrastructure that can be easily scaled as needed. The move to cloud environments built by IBM has turned out to be a key decision behind the present and future growth of the bank and is enabling us to transform our services for our clients overall," said Mr. Bui Quang Cuong, Head of IT at TienPhong Bank.

Mr. Bui also added, "Thanks to the positive outcomes of the new IBM cloud computing solutions in our organization, TienPhong Bank has decided to continue to upgrade the IT systems at our back-up data center, to mirror what we currently have at our primary data center, leveraging similar technology from IBM."

This cloud environment has enabled TienPhong Bank to have an improved and faster process of market segmentation, allowing it to develop products and services that are more relevant to each customer group's needs. The bank now provides improved self-service features and request-driven user experience, with capabilities which dramatically helped decrease the high costs of administration. In addition, TienPhong Bank also successfully integrated all of its customer data across the country, to provide and ensure consistent and real-time information, as well as a complete and consistent view of customer information.

"IBM has been a leader in building cloud environments, especially for industries like banking and financial services, which demand high security and regulatory requirements. As a pioneering project in Vietnam's banking industry, we are excited to see TienPhong Bank benefitting from the IBM cloud solutions built on open standards. We continue to work with the bank in their endeavor towards higher growth, continued transformation and wider market expansion," said Mr. Le Tran Nguyen, Director and Chief Solution Architect, Cloud Computing Solution Center, IBM Vietnam. 

In a continuation of this cloud computing project, TienPhong Bank recently opted for additional solutions from IBM's Cloud and Smarter Infrastructure – Power System 750 servers, IBM Flex Systems, IBM Storwize V7000 storage, and IBM Tivoli backup management software.

The smarter computing solution comprising IBM Flex System nodes running a combination of the Red Hat Linux Enterprise and IBM AIX operating systems as well as IBM virtualization technologies will enable the bank to accelerate its service-management process by rapidly deploying new cloud-based services and applications to accommodate the changing demands of its clients. It will help TienPhong Bank further improve its storage and virtualization capabilities, simplify administration with advanced user interfaces, and scale accordingly when the bank grows further.

About IBM Cloud Computing 
IBM is the global leader in cloud with an unmatched portfolio of open cloud solutions that help clients build, rent or tap into cloud capabilities. No other company has the ability to bring together unique industry knowledge and unmatched cloud capabilities, that have already helped more than 20,000 clients around the world. Today, IBM has more than 100 cloud SaaS solutions, 37,000 experts with deep industry knowledge helping clients transform and a network of more than 25 global cloud delivery centers. Since 2007, IBM has invested more than $6 billion in acquisitions to accelerate its cloud initiatives. Most recently IBM acquired SoftLayer with more than 21,000 clients in 140 countries to further build out its IaaS portfolio with an easy and secure on ramp to cloud integrating IBM SmartCloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/smartcloud. Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com.  Join the conversation #ibmcloud

About TienPhong Bank: 
For more information about TienPhong Bank, please visit: https://tpb.vn/

About IBM: 
For more information about IBM, please visit: ibm.com/vn/vi/

Media Contacts

Nguyen Phuong Linh 
IBM Vietnam
Email: linhpn@vn.ibm.com 
Tel: + 84 4 3946 2164

Supriyaranjan Kar 
IBM Growth Markets Unit
Email: supriya.kar@in.ibm.com 
Tel: +919717443337

SOURCE IBM