IBM Rolls Out New Branch Management System

IBM develops and implements central branch management system for 19 BMW Group sites in Germany
PRNewswire-FirstCall
MUNICH

IBM today announced that it has completed a two-year design, implementation and training project for BMW. IBM's system integration will centralize customer service and retail processes for 19 branches across Germany, which will reduce costs and improve efficiencies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO )

Based on SAP Automotive, the new system will enable BMW to further integrate vehicle and motorcycle sales processes, after sales and parts distribution processes. The implementation also includes an integrated finance solution. The new ERP system is intended to give employees at all BMW branches a uniform view of customers, vehicles and transaction processes. It improves internal networking of branches and ensures additional transparency.

BMW's branches which employ 6,000 professionals now use an advanced enterprise resource planning (ERP) system to support vehicle and motorcycle sales processes, after sales, spare parts distribution and financial processes.

"In all, the new system was intended to support a little over 80 processes and to be able to communicate with 36 partner systems. That required around 500 specific SAP extensions, 64 interfaces, and over two million lines of code," said Stefan Lutz, an Associate Partner at IBM's consulting arm Global Business Services, summarizing the solution's complexity.

Training more than 6,000 users, including over 1,500 in Munich alone, was the work of a dedicated team of IBM trainers with industrialized training sessions. A standardized rollout template contained reusable documents and tools such as presentations, checklists, test cases and data migration dashboards. IBM thereby ensured identical processes and constant quality of rollouts at every branch.

At the beginning of May 2009 the BMW Group and IBM went live at the last and largest branch in Munich. In addition to IBM's technical expertise the process know-how of IBM project employees was a decisive success factor, enabling the project to be completed six months ahead of schedule.

  About IBM
  For further information about IBM visit www.ibm.com

  Further information for journalists:

  Dagmar Domke
  IBM Deutschland GmbH
  Press and Public Relations
  IBM Global Business Services
  Karl-Arnold-Platz 1a
  40476 D sseldorf
  Germany
  Tel.: +49 211 476 1913
  Cell: +49 170 480 8228
  E-mail: dagmar.domke@de.ibm.com

  Jan Walbridge
  IBM Media Relations
  203 430 9874
  walbridge@us.ibm.com

First Call Analyst:
FCMN Contact: walbridge@us.ibm.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com/

SOURCE: IBM

CONTACT: Dagmar Domke, IBM Deutschland GmbH, Press and Public Relations,
IBM Global Business Services, +49 211 476 1913, cell, +49 170 480 8228,
dagmar.domke@de.ibm.com; or Jan Walbridge, IBM Media Relations,
+1-203-430-9874, walbridge@us.ibm.com