Amar Lalvani

Amar Lalvani joined Hyatt as Executive Vice President, President & Creative Director, Lifestyle in 2024 following Hyatt's acquisition of Standard International. Lalvani leads a dedicated lifestyle group headquartered in New York City that pairs Hyatt's best-in-class operational and loyalty infrastructure with distinct leadership across key functions including experience creation, design, marketing, programming, public relations, restaurants, nightlife and entertainment. 

Lalvani began his career in hospitality over 25 years ago at Starwood Capital Group, where he served as Assistant to Chairman Barry Sternlicht and later led Global Development for W Hotels. In 2010, Lalvani collaborated with André Balazs on notable projects, including The Chiltern Firehouse and The Standard, East Village. In 2013, he acquired The Standard brand from Balazs, forming Standard International.  In 2015, Lalvani led Standard International’s acquisition of a majority stake in The Bunkhouse Group. He served as a Board member and CEO of both companies until 2021, guiding their strategic and creative direction, capital raising efforts, team and infrastructure development, and global expansion. This included the launch of award-winning international flagship properties, such as The Standard, London, and The Standard, Bangkok. Simultaneously, he transformed Bunkhouse from a local Austin-based hotel company into one recognized globally.