DISH and IOG have decided to end their business relationship. In 2021, the two companies entered into a contract whereby IOG would provide services to DISH to allow DISH customers to use a single sign on across DISH programs and to provide a token-based loyalty points program. The companies successfully demonstrated a proof of concept using NFT technology in May 2022, which was presented at a Boost company event that month.

In June 2022, the companies announced the intent to collaborate on a wider rollout of the technology. The parties worked closely together to develop the proposition; however, in the end, the decision was made to cease work on the project.