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The Cetaphil® Brand Unveils New Limited-Edition Moisturizing Cream Available Exclusively at CVS/pharmacy in Support of Camp Wonder

Proceeds will give children with serious skin diseases the chance to experience summer camp

Aug 6, 2014

FORT WORTH, Texas, Aug. 6, 2014 /PRNewswire/ -- Galderma Laboratories, L.P., makers of Cetaphil®, the #1 dermatologist-recommended line of cleansers and moisturizers, has once again partnered with Camp Wonder to donate a portion of the proceeds of a limited-edition Moisturizing Cream, available exclusively at CVS/pharmacy locations nationwide and online, beginning in August. Over the past three years, Cetaphil® has donated more than $400,000 to fund camp activities for children with skin diseases.

CVS / pharmacy

Camp Wonder, an initiative of the Children's Skin Disease Foundation, is a medically staffed summer program that gives children ages 7 to 16, who suffer from serious and fatal skin diseases, the opportunity to be themselves and simply have fun. The week-long camp is fully funded by The Children's Skin Disease Foundation (CSDF), an organization founded in May 2000 by Francesca Tenconi. As an adolescent, Francesca suffered from a potentially life-threatening skin disease and missed out on typical childhood activities. She wanted to use her experience to help others, so on her 16th birthday, she asked friends and family to forgo gifts and help her create CSDF.

"Every child deserves to know what it feels like to just be a kid—to swim, hike and play with others their age," says Francesca Tenconi, Founder of the Children's Skin Disease Foundation and Camp Wonder. "And families of children suffering from serious skin problems often need financial support. Since Camp Wonder is free for campers, I rely on the support of brands like Cetaphil® and CVS/pharmacy to transform my vision into reality to help these kids."

Galderma employees volunteered at this year's camp and provided Cetaphil® products to use on site. Since many families are burdened by the cost of care, the Cetaphil® brand also offers all campers products, free of charge, throughout the year to help them care for their skin. The commitment from Galderma employees continues year-round through a mentorship program connecting employees with Camp Wonder counselors to share professional experiences. During the month of December, employees also have the opportunity to grant holiday wishes for the children and their families.  

The Cetaphil® brand's continued commitment to Camp Wonder comes to life through various initiatives. To raise awareness of Camp Wonder, this year's limited-edition of the best-selling Cetaphil® Moisturizing Cream will feature new artwork created by Amani Williams, a 14-year-old girl who has attended Camp Wonder for the past seven years. Williams began attending Camp Wonder after her doctor encouraged her mother to sign her up. As a camper, she has had the opportunity to meet new friends without worrying about being treated differently because of her skin disease.

"I've had a great time at Camp Wonder, because my camp friends and the counselors are all nice and we love having fun together," said Williams. "I made this drawing to show people that just because my skin looks different, it doesn't change who I am."

The Limited Edition Cetaphil® Moisturizing Cream, $14.99 (16 oz.), will be available beginning in August at CVS/pharmacy locations and online. For more information or to get involved with Camp Wonder, visit www.csdf.org and facebook.com/Cetaphil.

"We're proud to partner with Cetaphil again to help give children living with chronic skin diseases the chance to attend Camp Wonder and experience the joy of summer camp," said Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility & Philanthropy for CVS Caremark. "Camp Wonder is a special place that empowers children to be themselves, and its mission aligns with our All Kids Can program, which helps kids of all abilities on their path to better health and gives them the opportunity to be the best that they can be."

About Cetaphil®
Cetaphil® Cleansers and Moisturizers are a line of dermatologist-recommended skin care products specially formulated for all skin types and conditions. Cetaphil® products are developed to provide effective, gentle skin care. The Cetaphil® brand began in 1947 when a pharmacist invented what became the iconic Gentle Skin Cleanser. Today, dermatologists, pediatricians, and healthy skin experts trust and recommend Cetaphil cleansers and moisturizers for all skin types and conditions. Cetaphil.com. Facebook.com/Cetaphil.

About Galderma
Galderma is a global company founded in 1981 committed to delivering innovative medical solutions to meet the dermatological needs of people throughout their lifetime while serving healthcare professionals around the world.  The company has 33 wholly-owned affiliates with a worldwide network of distributors and more than 5,000 employees. Galderma's extensive product portfolio is available in 80 countries and treats a range of dermatological conditions including: acne, rosacea, onychomycosis, psoriasis & steroid-responsive dermatoses, pigmentary disorders, skin cancer and medical solutions for skin senescence.

With approximately 19% of revenues invested each year to discover and develop new products and access innovative technologies, the company is one of the world's leading investors in dermatology R&D. Five state-of-the-art R&D centers and five manufacturing sites are dedicated to providing a wide range of innovative medical solutions which meet the highest standards of safety and efficacy.

Strategic brands in the U.S. include Cetaphil®, Epiduo®, Oracea®, Mirvaso®, Clobex®, Differin®, MetroGel®, Vectical®, Tri-Luma® and Pliaglis®.

For more information, please visit: GaldermaUSA.com.

About Camp Wonder
Camp Wonder was created by Francesca Tenconi in 2001. At age 11, Francesca was diagnosed with pemphigus foliaceus, a potentially life threatening skin disease. Throughout her treatment she met other kids who suffered from skin problems and wanted to a find ways to help them. In May 2000 on her 16th birthday, Francesca asked friends and family to donate money to help her start a charity in lieu of giving her gifts. Four days later, the Children's Skin Disease Foundation (CSDF) was formed. Thankfully, Francesca made a full recovery and is now working on dermatology research while continuing to work with CSDF. In addition to raising money for medical research and family assistance, CSDF started Camp Wonder—a summer program where children with serious and fatal skin diseases can just be kids.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,600 CVS/pharmacy and Longs Drug stores in the U.S. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com/.

Contact: Cetaphil Team
Lippe Taylor
212.598.4400
CetaphilTeam@lippetaylor.com

Megan McMonagle
212.994.7612
Megan.mcmonagle@rfbinder.com

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SOURCE CVS/pharmacy