London, 12 September 2013 — BNY Mellon, the global leader in investment management and investment services, has appointed Kira Nickerson to the Investment Content team as Managing Editor for the Europe, Middle East and Africa (EMEA) region, with a mandate to revamp their content strategy.

Nickerson joins from Elite Investment Communications, a company providing investment writing services which she co-founded in 2008. Concurrently she worked as a freelance journalist, which she has been doing since 2007. Prior to this she was the Editor of Investment Week.

Nickerson has also been the recipient of many awards for journalism including the IMA Trade Journalist of the Year and more recently, the 2010 AIC Best Freelance journalist award.

She has also worked on the judging panel of Investment Week's Fund Manager of the Year awards for the last eleven years.

Commenting on the appointment Anne-Marie McConnon, Director, UK and Investment Marketing at BNY Mellon said: “Brands are increasingly thinking and acting more like publishers, which presents strong opportunities for BNY Mellon. Our unique multi-boutique model with 15 specialist asset management boutiques including Newton, Insight, Standish, The Boston Company and Walter Scott, means we have a vast array of quality investment content at our fingertips. Kira’s experience and market knowledge will significantly enhance our ability to package and distribute this content to our clients as we build on our track record for delivering high quality, newsworthy investment commentary.

Kira Nickerson commented: "Given the breadth of investment expertise at BNY Mellon, I’m excited about the proprietary data and information that I’ll be able to formulate newsworthy and useful commentary from. This new initiative is about giving clients something over and above their expectations – something I have always been passionate about."

BNY Mellon Investment Management is one of the world's leading investment management organizations and one of the top U.S. wealth managers, with $1.4 trillion in assets under management. It encompasses BNY Mellon’s affiliated investment management firms, wealth management services and global distribution companies. More information can be found at www.bnymellon.com.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2013, BNY Mellon had $26.2 trillion in assets under custody and/or administration, and $1.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com, or follow us on Twitter @BNYMellon.

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