JERSEY CITY, N.J., April 4, 2013 — Pershing LLC, a BNY Mellon company, released a new guidebook today that offers advisors the strategic framework to successfully create client loyalty, network effectively and maximize marketing opportunities. Entitled "An Advisor's Guide to Becoming a Stronger Wealth Manager," the guidebook is designed to help advisors to grow their businesses by strengthening current client relationships and establishing new ones.

"Over the past few years we have seen drastic changes in the financial services industry that have had life-altering impacts on individual investors," said Kim Dellarocca, head of segment marketing and practice management at Pershing. "This guidebook offers concrete steps to help advisors establish themselves as the 'go to' resource for investors in search of comprehensive financial and investment guidance."

"An Advisor's Guide to Becoming a Stronger Wealth Manager," provides advisors with the tools they need to establish greater efficiencies, as well as to capitalize on networking and marketing opportunities.  As advisors seek to create deeper relationships with their clients and provide them with a "one-stop-shop" for all their investment and financial needs, this insightful and timely guidebook can serve as an invaluable resource and proposes the following strategic approach.

Create Client Loyalty   
Client satisfaction and retention are among the most overlooked aspects of an advisor's practice, and yet are so important. Advisors need to take the time to build or rebuild their value proposition to enable them to better know, manage and service their clients.

Network Effectively   
Networking is one of the most efficient ways to grow an advisor's business, yet many advisors do not know how to effectively build and cultivate solid strategic relationships that can lead to future business. To maximize networking opportunities, advisors need to understand how their attitudes and actions will impact their success.

Market Your Services   
Once the advisor knows how to create an exceptional client experience, these efforts need to be turned into tangible business opportunities. This guidebook provides methodologies for leveraging the advisor's client segmentation and offers eight different marketing programs that can be implemented and used immediately.

Implementing these three components within an advisor's business takes focus, planning and effort. The guidebook examines each component in depth and offers actionable advice to help advisors successfully adopt a more holistic approach and ultimately attain more profitable client relationships.  It serves as an additional tool from Pershing's thought leadership program to help broker-dealer customers and their advisors manage the critical factors relating to the growth and development of their businesses.

To obtain a copy of "An Advisor's Guide to Becoming a Stronger Wealth Manager," please visit www.pershing.com.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately 5.5 million active investor accounts. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 36 countries and more than 100 markets. As of December 31, 2012, BNY Mellon had $26.2 trillion in assets under custody and/or administration, and $1.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on http://www.bnymellon.com/, or follow us on Twitter @BNYMellon.