NetX360^® Mobile and Albridge Wealth Reporting™ emerge as top choices for advisers

JERSEY CITY, N.J., October 18, 2012 — Pershing LLC, a BNY Mellon company, today announced that a leading industry survey named NetX360 for iPad^® the number one financial management tool for tablet computers, and Albridge Wealth Reporting™ was named the number one portfolio management software. Pershing's NetX360 was identified as the most used tablet app and Albridge Wealth Reporting was voted the most used portfolio management solution by those surveyed. This is the third year in a row that Albridge Solutions Inc., an affiliate of Pershing, has emerged as the top tool for financial professionals in industry surveys.

"Pershing invests heavily in the technology so our customers can focus on what's most important – their own clients," said Lucille Mayer, Co-Chief Information Officer at Pershing. "We spend considerable time testing our technology with financial professionals to ensure it delivers what they need to service clients and build their business. As performance reporting and mobile capabilities have become increasingly important to running a successful practice, we have worked diligently to engage our customers and anticipate market needs. These survey results validate that our efforts are resonating well with customers."

The Adviser Technology Trends Survey conducted by InvestmentNews, asked more than 1000 advisers about their technology usage and satisfaction. When asked what tablet app they use, the number-one response was overwhelmingly Pershing's NetX360, with use coming in nearly twice that of the second rated app. For portfolio management, Albridge's Wealth Reporting platform was also rated first among the competitive set, also by a significant margin. Of the more than 1000 participants in the InvestmentNews survey, 38.6% were registered investment advisors, 29.2% were registered representatives of independent broker-dealers, 19.2% were financial planners, 5.5% were wirehouse or regional-brokerage reps, and 7.5% were advisors working at banks, insurers and trust companies.

The complete survey results can be found at: www.investmentnews.com/2012advisertech.

Albridge Solutions Inc., an affiliate of Pershing, a BNY Mellon company, is a leading provider of enterprise data management solutions that deliver an accurate, single view of an investor's broad range of assets. Our proprietary technology consolidates and reconciles client account and transaction data from hundreds of data sources representing banking, brokerage, insurance, retirement, managed accounts and more. Albridge processes this cleansed data and uses it to power a variety of downstream technology solutions, including performance reporting, sales practice monitoring, data warehousing, business intelligence, imaging and workflow. Albridge provides the foundation for financial organizations to leverage a single source of consistent and reliable information to power a number of mission critical technology applications. Albridge Wealth Reporting was recognized as the most popular portfolio management solution in a survey conducted by InvestmentNews. Additional information is available at www.albridge.com.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment RIAs who collectively represent approximately 5.5 million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $27.9 trillion in assets under custody and administration and $1.4 trillion in assets under management, services $11.6 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com or follow us on Twitter @BNYMellon.