Pershing first to introduce range of services to help wealth managers and financial planning clients with strategic development

LONDON, 13 August 2012 — Pershing, a BNY Mellon Company, has brought its successful practice management programme to the UK, enhancing the services offered to wealth management and financial planning clients and reinforcing its partnership approach to clients' business growth. Practice management services include business 'health checks' comprising questionnaires followed by group and individual feedback, presentations from Pershing executives and external speakers, group discussions and information on new Pershing services.

Pershing's inaugural UK practice management event, a Client Advisory Council, took place in late May in Henley-on-Thames and was attended by delegates from owner-managed firms including Hawksmoor Investment Management and HFM Columbus. The event was co-hosted by Mark Tibergien, CEO of Pershing Advisor Solutions, and an internationally recognised expert and consultant on management issues within the financial services industry, and Paul Bayliss, Director and Head of Wealth and Adviser Solutions for Pershing's UK business.

In the US, Pershing established Client Advisor Councils for its US Registered Investment Advisor (RIA) clients in 2010 with a focus on similar themes. In the UK, Pershing will host Client Advisory Councils twice yearly to enable business owners and CEOs to debate and receive specialist advice on the big issues affecting the future growth of their businesses. Pershing will benefit by gaining feedback on client needs and their requirements for new or enhanced services.

Pershing executives provided insight on a range of topics including regulation, buying, selling and merging businesses, technology and changing client demands. Following the events delegates participated in one-to-one meetings with Pershing relationship managers to discuss best practice for their specific business development plans.

External speakers at the two day event included Moira Clark, professor of strategic marketing at Henley Business School and Jeremy Oakley from the financial services division at KPMG, who shared their views on understanding the 21st century client and the future of the wealth management and adviser sectors. Peter Hensman, global strategist, Newton Investment Management, provided a long-term perspective on investment returns.

Paul Bayliss said: "A core part of our offering is helping clients achieve their business development goals. We are focused on serving growth-oriented, professionally–managed, wealth management and financial planning clients who serve investors with complex financial lives. We work in partnership with our clients to ensure they are well equipped for the challenges presented by changes in regulation and client demands. Key to success in the new market landscape, and vital to attracting and retaining profitable clients, is clear focus, strategy and planning, excellent relationship management – and creating systematic and repeatable processes."

Jeremy Hoyland, CEO, HFM Columbus, added: "Working with Pershing offers a very tangible benefit in receiving guidance and relevant support in achieving our growth plans as we continue to transition to a full fee based business. This added value sets them apart as a real service partner. The event provided high quality insight and guidance on advisers' changing client base, offered solutions on how we can adapt to remain ahead of the game and provided a first class forum for exchanging ideas with like minded progressive firms."

Pershing Limited's New Model Custodian service, launched in 2011, provides a front-to-back office solution for UK wealth management and financial planning clients. Through New Model Custodian, Pershing provides execution through to custody and a comprehensive range of solutions including multi-asset class, multi-instrument, multi-currency services to address the key challenges faced by professional businesses. The service allows clients to leverage Pershing's resources and capabilities while retaining full control of their brand and value proposition."

Pershing Limited provides broker-dealers, asset managers, intermediary firms, IFAs, and financial institutions across Europe with a comprehensive range of products, services, and solutions including retail clearing, fully disclosed institutional global clearing, broker services, and trading services. Established in London in 1987, Pershing Limited and its subsidiary, Pershing Securities Limited, are members of the London Stock Exchange and Euroclear UK & Ireland. Pershing Limited has memberships with LCH.Clearnet EquityClear and SIX SIS AG. Pershing Securities Limited is a member of Deutsche Börse, Eurex Clearing, and Clearstream. Pershing Limited is an affiliate of Pershing LLC, a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organisations and independent investment advisers who collectively represent over five million active investors. Pershing LLC (member FINRA/NYSE/SIPC) is a member of every major U.S. securities exchange, and a subsidiary of The Bank of New York Mellon Corporation. Additional information is available at www.pershing.co.uk.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $26.6 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.