Enhancements Deliver Improved Functionality and Research Capabilities; Albridge Wealth Reporting and Markit on Demand's News and Research Integrated into Platform

HOLLYWOOD, Fla., June 7, 2012 — Pershing LLC, a BNY Mellon company, today announced the launch of a series of releases planned for 2012 that will deliver the next generation of its investor access platform, NetExchange Client®. The next generation NetExchange Client platform enables financial organizations and their investment professionals to provide their clients a highly usable, informational, and feature-rich investor platform that integrates seamlessly with their own systems.

Unveiled at INSITE™ 2012, Pershing's annual financial solutions conference, this first series of releases to NetExchange Client focuses on improved usability and simplicity, enriched content and a refreshed user experience. Financial organizations can now extend access to Albridge Wealth Reporting via single sign-on integration from NetExchange Client and offer "anytime anywhere" mobile functionality on a wide variety of devices. In addition, Pershing has engaged leading content providers to deliver a streamlined, tightly integrated new content offering with a broad suite of quotes, news, research and investment screening tools.

"We are committed to giving investment professionals the tools to service the needs of their clients and position themselves for success," said Lucille Mayer, co-CIO of Pershing. "The next generation of our NetExchange Client platform was developed based on feedback from investment professionals and detailed research about how investors access and leverage their account information online. Investors are demanding more information, richer content, and the ability to access data and make decisions at their computers and on their mobile devices. The new platform allows firms and investment professionals to offer their clients powerful features in an intuitive, secure, sophisticated and integrated online package." 

NetExchange Client will offer firms and investment professionals competitive advantages across a number of key areas, including:

Simplicity and Transparency

• Improved navigation across the platform
• A streamlined user interface and screen presentation, with access to core account management and trading capabilities through a variety of browsers
• Improved log-in process, with multi-layer security

Integration

• A fully revised best of breed content offering, including market research, quotes, news, commentary, and investment screening options
• The ability to view performance data aggregated from multiple sources by Albridge, a Pershing affiliate, via single sign-on access
• Easy integration with firms' proprietary sites for a single, unified experience

Flexibility

• Access across multiple mobile devices, including native apps on the iPad and iPhone
• Client-level entitlements, allowing firms and investment professionals the flexibility to control the level of online access and the range of tools they wish to offer to investors

"We continue to invest in NetExchange Client, and expect to add new services and features in the coming months, such as online new account opening with e-signature, custom asset allocation models and advisor level branding," added Mayer. "With this enhanced platform, we've leveraged more than a decade of experience providing a market leading solution to investment professionals to deliver a more competitive online solution that delivers tremendous value for investors."

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately 5.5 million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Australian Stock Exchange, Deutsche Borse, Irish Stock Exchange and London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $26.6 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.