NEW YORK, May 1, 2012 — BNY Mellon, the global leader in investment management and investment services, has been named as the 2011 "Best Service Provider - The Americas" at the eighth annual Global ETF Awards, which is sponsored by exchangetradedfunds.com.  This is the sixth consecutive year that BNY Mellon has been honored as the top service provider to ETFs (exchanged-traded funds).

"Our industry-leading technology platform coupled with the unmatched expertise of our global service group have enabled us to quickly adapt to the wide array of innovative ETFs entering the marketplace," said Joseph F. Keenan, managing director for BNY Mellon Asset Servicing and head of its global ETF services business.  "Our unwavering commitment to providing the highest quality customer service and our passion for partnering with sponsors to help drive the evolution of the ETF industry are both key reasons for consistently winning this award."

About Exchangetradedfunds.com:  Since its inception in 1997, exchangetradedfunds.com has been providing information on global ETF, ETC and ETN products on its website. Information on the site consists of product descriptions, products listed on international exchanges, industry info and events, interviews from industry leaders and news. It is also the host of the ETF Global Awards® Dinner and Workshop. Its purpose is to recognize those who have contributed to the development of the ETF industry world-wide and welcomes industry participants from the international community to discuss their respective markets.

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialized asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services. BNY Mellon Asset Servicing provides services through BNY Mellon and other related companies.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $26.6 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon (NYSE: BK) is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.