'Andy Warhol: 15 Minutes Eternal' exhibition will tour Singapore, Hong Kong, Shanghai, Beijing and Tokyo throughout 2012/14

HONG KONG, January 31, 2012 — BNY Mellon is bringing the largest touring collection of Andy Warhol's work to Asia in 2012/14 to mark the 25th anniversary of the death of the acclaimed American painter, printmaker and filmmaker.

Andrew Warhola (6 August 1928 – 22 February 1987), known as Andy Warhol, was a leading figure in the visual art movement known as Pop Art. 15 Minutes Eternal will be the largest retrospective exhibition of the artist in Asia to date. It will feature over 300 paintings, photographs, screen prints, drawings, 3-D installations and sculptures to provide a fascinating insight into one of the most provocative and influential artists of the 20th century.  Iconic works in the exhibition include Jackie (1964), Marilyn Monroe (1967), Mao (1972), Campbell's Soup (1961), Silver Liz (1963), The Last Supper (1986), and Self-Portrait (1986).

The exhibition is curated by The Andy Warhol Museum in Warhol's home town of Pittsburgh. It chronicles the breadth of the artist's career and demonstrates the extraordinary scope of his interests. It will travel to five Asian cities over 27 months starting at ArtScience Museum at Marina Bay Sands in Singapore, where it will run from 17 March 2012 until 12 August 2012.  It will then tour to Hong Kong, Shanghai, Beijing throughout 2013 and end in Tokyo in 2014.  Further details on these locations will be confirmed in due course.

"Fascinated by the glitterati, Warhol remains a complex and often misunderstood persona, whose artwork depicting consumer objects such as Heinz ketchup boxes, and paintings of Marilyn Monroe and Mao Tse-Tung have been imprinted into our collective consciousness," said Eric Shiner, director, The Andy Warhol Museum.

Shiner added: "We are thrilled that BNY Mellon is bringing the life, work and creative genius of Andy Warhol to cities across Asia.  This remarkable and extensive collection celebrates anew someone whose life and work define the concept: fame is fleeting, art is eternal."

"BNY Mellon's global commitment to the arts is designed to facilitate access and deeper exploration of art through the communities in which we live and work. We are very proud to be supporting The Andy Warhol Museum and bringing this remarkable body of work to Asia," said Steve Lackey, chairman of Asia-Pacific, BNY Mellon.

Additional corporate supporting sponsors of the Andy Warhol: 15 Minutes Eternal exhibition include Christie's, The Economist and Bloomberg.  

An exhibition catalogue, Andy Warhol: 15 Minutes Eternal, will be available for purchase at all exhibition venues.

A comprehensive series of education programs will accompany the exhibition and feature silk-screening workshops for local schools. 

Experience a glimpse of the exhibition via your smartphone

Visitors with smartphones can preview a selection of the exhibition in advance. The Warhol Art app is available for the iPhone, iPod Touch, iPad, and Android mobile devices via the iTunes App Store and Android Marketplace. The Warhol Art app allows users to examine works of art and related ephemera in The Warhol's collection with an in-depth view of archival materials, letters, source images, film and video clips, and audio. The Warhol Art app features a behind-the-scenes glimpse of over 50 art works spanning Warhol's career from the 1930s to late 1980s.

The Warhol D.I.Y. Pop app is also available for iPhone, iPod Touch and iPad mobile devices and can be downloaded via the iTunes app store.  This app allows the user to learn about Warhol's silkscreen process and create a digital silkscreen print by utilizing the built-in camera or a photo from the device's library as source material. The user employs Warhol's famed process step by step to create a personal work of art. The hands-on process includes cropping, exposing, painting, and even pulling the virtual screen. Once completed, the user can then share this newly created art via e-mail, Facebook or Twitter. The Warhol D.I.Y app also includes information about The Warhol, a curator's video perspective, a video demonstration of the actual silkscreen process and more.

Reproduction of the image "Self-Portrait" is granted solely for use in conjunction with media reportage and review of Andy Warhol 15 Minutes Eternal at the ArtScience Museum Singapore March 2012- August 2012.

Please note that all reproductions must be accompanied by the following caption: © The Andy Warhol Foundation for the Visual Arts, Inc.

Any digital reproductions including but not limited to websites and the internet shall be low resolution with a resolution no greater than 72 dots per inch, with neither the length nor height of the image being greater than four (4) inches. The images shall not be available for download. The right to reproduce and distribute hereby granted is strictly limited to only the listed image, to only the above-described media reporting, and any further uses are strictly prohibited. These images may contain copyrights, trademarks, rights of personality or other attendant rights owned or controlled by a third parties. It shall be the sole responsibility of the media source to obtain any necessary rights, permissions, contracts, pay fees, etc., to secure such additional rights. The Andy Warhol Foundation does not represent or warrant that it can or is conveying any of the above described ancillary rights.

About The Andy Warhol Museum

Located in Pittsburgh, Pennsylvania, the place of Andy Warhol's birth, The Warhol is one of the most comprehensive single-artist museums in the world. The Andy Warhol Museum is one of the four Carnegie Museums of Pittsburgh. The Warhol has an extensive traveling exhibitions program, loaning Warhol's artwork to museums around the world.  Since 1996, exhibitions organized or co-organized  by The Warhol have been seen by over 9 million people in 36 countries.  Further information about Andy Warhol and The Andy Warhol Museum is available via www.warhol.org/museum/pressroom or you can contact The Warhol Press Office via e-mail: meyere@warhol.org.

About BNY Mellon

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.8 trillion in assets under custody and administration and $1.26 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation.  Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.

About Christie's

Founded in 1766 by James Christie, Christie's conducted the greatest auctions of the 18th, 19th and 20th centuries, and today remains a popular showcase for the unique and the beautiful. Christie's offers over 450 sales annually in over 80 categories, including all areas of fine and decorative arts, jewelry, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie's has 53 offices in 32 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai and Hong Kong. Christie's also offers its clients worldwide access to its sales through Christie's LIVE™, its unique, real-time online bidding service.  Further information about Christie's is available via www.christies.com or you can contact Christie's Press Office at: www.christies.com/about/press-center/presscontacts.aspx

About The Economist

With a growing global readership (now 4.5m) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website (www.economist.com) offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.

About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company's strength – delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional service, which provides real time financial information to more than 310,000 subscribers globally. Bloomberg's enterprise solutions build on the company's core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government, Bloomberg New Energy Finance and BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 15,000 people in 192 locations around the world.