NEW YORK, November 1, 2011 — BNY Mellon, the global leader in investment management and investment services, announced today it has joined forces with Operation Warm to give away more than 10,000 new winter coats to children in need in New York, Boston, Pittsburgh, Philadelphia and Newark.  The company provides funding for the purchase of new coats, and employees will volunteer at several coat distribution events in the coming weeks.  

The new coats come in sizes to fit preschoolers through 6th graders and kids will get to choose from a range of exciting colors.  

"With the increasing struggles that families are facing, we are proud to partner with BNY Mellon to be able to offer the gift of warmth to children in New York, Boston, Pittsburgh, Philadelphia and Newark," said Carey Palmquist, executive director for Operation Warm.  

"It's extremely gratifying to bring warmth and peace of mind to thousands of children preparing to face another long, cold winter," said Daisey Holmes, managing director of Corporate Affairs at BNY Mellon. "This effort highlights our Powering Potential philanthropic focus, which assists the most vulnerable members of our communities by providing for basic needs, such as food, shelter, clothing, job training and placement assistance."

BNY Mellon employees will help distribute coats at the following events in New York:

• Children's Aid Society at the Dunlevy Milbank Center in Harlem, on Wednesday, November 2, from 3:00 - 5:00 p.m.
• Good Shepherd Services at their Neighborhood Family Empowerment Center in the Bronx, on Thursday, November 10, from 4:30 – 6:30 p.m.
• NY Foundling at the Haven Academy in the Bronx, on Monday, November 14, from 12:00 - 4:30 p.m.  

Specific dates for future events in New York with Leake & Watts and the Coalition for the Homeless are in development.

BNY Mellon's global corporate social responsibility program focuses on strong governance, comprehensive reporting, employee engagement and diversity, community support, environmental sustainability and supply chain responsibility. As part of this focus, the company's Community Partnership program supports employee volunteer efforts and matches employee contributions, and its Powering Potential philanthropic efforts help meet basic needs and promote workforce development. For more, visit bnymellon.com/csr.

Operation Warm, Inc. is one of the nation's largest nonprofit providers of new winter coats to children in need. Operation Warm melds its core values of accountability, excellence, integrity, innovation, respect and teamwork with the strength of its community network to reach children across the country. Our vision is that every child wearing a new winter coat is healthy, able to attend school regularly and develop a strong self-esteem. Since its inception, more than 775,000 children have received the gift of warmth, a new winter coat. For more information about Operation Warm visit www.operationwarm.org

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.9 trillion in assets under custody and administration and $1.2 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).  Additional information is available at www.bnymellon.com and through Twitter @bnymellon.