NEW YORK, April 5, 2011 — Dreyfus*, part of BNY Mellon Asset Management, today announced that its Retail Services Call Center has been named "Best-In-Class for 2010 for Call Center Service Quality" by National Quality Review (NQR).  This esteemed award recognizes Dreyfus for its accomplishment as the firm with the highest quality rating among all 28 financial firms reviewed and evaluated by NQR in 2010.  

The Dreyfus Retail Service Call Center has also consistently achieved NQR's 5-Star rating since the third quarter of 2009, having ranked in the top quartile of all NQR clients for each consecutive quarter.  

"Dreyfus has been synonymous with outstanding client service since its founding nearly 60 years ago," said Dreyfus Chairman and CEO Jon Baum.  "To continue to be recognized consistently for client service excellence in a challenging market and economic environment is an extraordinary accomplishment for the firm."  

NQR Best-In-Class represents the single highest performance for any given service quality measure for a quarter or year. Dreyfus Retail Services received the Best-In-Class designation from NQR for 2010. To determine Best-In-Class performance, NQR calculated an annual score for their 28 clients based on the individual call evaluations made during the 12-month period. The ratings of all NQR clients were compared and the highest score was designated the Best-In-Class performer.

NQR's 5-Star rating is designed to recognize top service quality performance.  The 5-Star rating is based on the statistical range of top-quartile performance of NQR participants in the prior calendar year.  A NQR client is considered to be a 5-Star performer for call center service quality when it attains the 5-Star level for a given four-quarter period.  The 5-Star rating is not only a reflection of outstanding service performance, but is also recognition of service organizations that have been able to sustain that level of quality over the long term.  

*The Dreyfus Corporation, established in 1951 and headquartered in New York City, is one of the nation's leading asset management and distribution companies, currently managing more than $400 billion in mutual funds and separately managed accounts.  The Dreyfus brand includes The Dreyfus Corporation and its wholly-owned subsidiary, MBSC Securities Corporation.  The Dreyfus Retail Services and Institutional Call Centers are part of MBSC Securities Corporation.  

BNY Mellon Asset Management is the umbrella organisation for BNY Mellon's affiliated investment management firms and global distribution companies. Information about BNY Mellon Asset Management is available at www.bnymellonam.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team.  It has $25.0 trillion in assets under custody and administration and $1.17 trillion in assets under management, services $12.0 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).  Additional information is available at www.bnymellon.com.

National Quality Review ("NQR"), founded in 1991, is an independent consulting firm that provides financial service companies with statistically reliable service quality evaluations and competitive analyses. NQR works with many of the industry's leading companies in the United States. Their analysts have an average of 15 years' financial services experience.  Among other services, NQR provides objective evaluations of service quality, and validates that transactions processed and information provided by service organizations comply with regulatory requirements, operational processing standards, and client expectations based on the leading practices in the financial services industry.

All information source BNY Mellon Asset Management as of December 31, 2010. This press release is qualified for issuance in the US only and is for information purposes only. It does not constitute an offer or solicitation of securities or investment services or an endorsement thereof in any jurisdiction or in any circumstance in which such offer or solicitation is unlawful or not authorized. This press release is issued by BNY Mellon Asset Management to members of the financial press and media and the information contained herein should not be construed as investment advice.  Past performance is not a guide to future performance. A BNY Mellon Company(SM)