Alliance Enhances and Expands Services for Clients

JERSEY CITY, N.J. and NEW YORK, February 1, 2011 — BNY Mellon Shareowner Services and DF King Worldwide today announced the formation of a strategic alliance for 2011 that enables each company to provide enhanced product and service offerings to clients of both organizations.

Jersey City-based BNY Mellon Shareowner Services is a leading provider of corporate equity solutions and employee share plan administration in the U.S.  King Worldwide is a leading global financial communications and stakeholder management firm.

Through the alliance, BNY Mellon will offer its clients King Worldwide's consulting and related shareholder identification, proxy solicitation and shareholder communications services.  Also through the alliance, King Worldwide will refer its clients to BNY Mellon's transfer agency and merger and acquisition processing services, as well as BNY Mellon's equity plan services.   Top benefits of the alliance for clients of BNY Mellon and King Worldwide include direct access to a recognized provider of a comprehensive array of transfer agency and equity plan services — BNY Mellon, complemented by the financial communications and stakeholder management services of a leading global firm — King Worldwide.

"We are delighted to offer BNY Mellon's exemplary services to our clients, and we appreciate the confidence placed in our services by the BNY Mellon organization," said Peter Harkins, president and chief executive officer of D.F. King & Co., Inc., King Worldwide's proxy solicitation division.  "A significant number of King Worldwide's clients already are served by BNY Mellon, and we expect that number to grow as public companies seek the benefits of an established provider of transfer agency, M&A processing and equity share plan administration services," Harkins said.

"This alliance is an important step in our objective to deliver integrated, global solutions to our clients through leading providers," said Samir Pandiri, chief executive officer of BNY Mellon Shareowner Services. "King Worldwide has a strong operational presence in the U.S., Europe and Asia, a proven track record and a tradition of excellence in delivering proxy solicitation services to clients in these regions.  They share our commitment to expert client service and satisfaction, and we look forward to working together for the benefit of our clients."    

BNY Mellon Shareowner Services is a leading provider of corporate equity solutions for more than 2,100 institutional clients representing 35 million shareowner accounts worldwide, and administers employee stock plans with more than 2.7 million participants. www.bnymellon.com/shareownerservices

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $25.0 trillion in assets under custody and administration and $1.17 trillion in assets under management, services $12.0 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available at www.bnymellon.com.

DF King Worldwide (www.king-worldwide.com) is a leading global financial communications and stakeholder management firm.  King Worldwide's services include shareholder/bondholder identification, investor relations, online financial communications, financial media relations, proxy/consent/tender solicitation and bankruptcy claims administration.  With offices in New York, Chicago, London, Stockholm, Moscow, Dubai, Hong Kong and Taipei, the firm employs approximately 900 staff serving over 1,000 public company, mutual fund family and private equity clients.  Founded in 1942, D.F. King & Co., Inc., a division of King Worldwide, is a leading full-service proxy solicitation firm, specializing in complex shareholder meetings, proxy contests and tender/exchange offers for corporate control (www.dfking.com).