NEW YORK and LONDON, January 7, 2011 — BNY Mellon Asset Servicing, the global leader in securities servicing, announced that it has received a 'Leader in Innovation' award for Securities Services Provider-North America from Financial-i magazine for the second year in a row. The company also earned an award in the Securities Lending category.

Financial-i's fifth annual Leaders in Innovation Awards spans more than 50 categories in global transaction banking. Awards are presented to banks and financial hardware and software vendors that in the last 12 months have excelled in terms of innovation in the major categories of: payments and cash management, securities services, trade finance & supply chain, and business solutions. Winners were chosen based on research conducted by Financial i's team of journalists and independent analysts, and then passed to an advisory panel comprising analysts, consultants and market practitioners.

"Innovation is at the core of our growth strategy, as exemplified by the millions we invest each year to keep our clients on pace with and ahead of the technology curve," said Dan Wywoda, head of Global Product Management for BNY Mellon Asset Servicing. "Whether it means enhancing the graphical user interface on our Workbenc(TM) platform or enabling 'what-if' portfolio stress-testing capability, BNY Mellon continues to advance both the tools and information delivery clients need to be successful."

"Competition was fierce across a number of categories this year as banks and financial software vendors invested more heavily in innovations designed to make the user experience more personalized and intuitive, using the latest Web 2.0 applications," Anita Hawser, managing editor of Financial-i. "Banks and technology providers' investment in service-oriented architecture-based platforms is also starting to pay-off in terms of being able to more quickly introduce a wider range of capabilities and functionality across the enterprise backbone."

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialized asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services. BNY Mellon Asset Servicing provides services through BNY Mellon and other related companies.v

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $24.4 trillion in assets under custody and administration and $1.14 trillion in assets under management, services $12.0 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Learn more at www.bnymellon.com.