Offers sophisticated clients greater control over their lending activities

NEW YORK, May 4, 2010 — BNY Mellon Asset Servicing has launched i-BID(SM) ADVANTAGE, a unique new securities lending auction capability delivered via the company's auction platform, i-BID.

A proven auction technology, i-BID is used by the traders within BNY Mellon's agent securities lending programme for the benefit of its participating clients.  Through i-BID ADVANTAGE, BNY Mellon uses that capability to permit its clients operating direct lending programs to auction their securities directly to borrowers.

By utilizing BNY Mellon's securities lending infrastructure and i-BID ADVANTAGE, institutions can discover how global borrowers assess the value of their assets against a range of collateral types.

In the post-credit crisis world, many larger, more sophisticated asset managers and institutional investors that lend their securities directly are seeking cutting edge techniques to enhance the way in which they lend their assets and manage the collateral received against those loans.  Through the use of i-BID ADVANTAGE, BNY Mellon can assist those firms in achieving those goals.

Since its launch in 2001, i-BID has become recognised within the securities lending industry as the pre-eminent auction platform, delivering fast and efficient global execution of transactions on a single stock, basket, or portfolio basis across all asset classes.

Kathy Rulong, Global Head of Securities Lending at BNY Mellon, said: "i-BID ADVANTAGE is a natural evolution of our own securities lending capabilities.  Many sophisticated direct lenders want more control over how their assets are lent, to whom, for how long and on what terms. With i-BID ADVANTAGE we can help meet that need by opening up the price discovery process to direct lenders and allowing them to assess the lending environment in real-time.

"With i-BID ADVANTAGE, clients can now view live bids for their portfolios from borrowers around the world. This is especially attractive for those lenders who are moving to an intrinsic value approach, or who wish to enhance the value of their lendable assets via our class leading global collateral management (GCM) capabilities. This is particularly relevant when beneficial owners start to explore alternative forms of collateral as they search for optimal risk reward combinations."

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialized asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services.

BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $22.4 trillion in assets under custody and administration, $1.1 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day. Additional information is available at www.bnymellon.com.