BNY Mellon's Pershing Unit Receives Number One Ranking for Its Customer Account Statement in Annual DALBAR Survey

Feb 17, 2010

JERSEY CITY, N.J., February 17, 2010 — Pershing LLC, a BNY Mellon company, announced today that for the second consecutive year, its customer account statements received the number one ranking from DALBAR Communications in its 12th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry survey.  Pershing was also recognized with DALBAR's prestigious "Excellent" designation.  Pershing's statement first received the designation of "Excellent" in 2004 and has maintained this ranking over the past six years.  

Pershing captured the highest score of the survey, with 88.94 points on a 100-point scale.  This was well above the average of 74.41 points earned by the 17 financial organizations analyzed in the survey.  The rating is based on Pershing's customer statement's clear content and desirable features, such as customization capabilities and the sequence and consistency of data.  DALBAR's analysis rewards those firms that are positioned to address investor concerns in a way that is easy to understand and resonates with all statement recipients, including both advisors and investors.  

DALBAR also applauded firms that promote the adoption of electronic delivery of brokerage account statements–a practice that helps to protect the environment and offers a more satisfying investor experience.  Pershing offers an array of materials to help customers promote electronic delivery, including statement inserts, statement messages, client letters and a comprehensive toolkit. Pershing has also developed myedocumentsuite.com, an online service that offers electronic delivery of brokerage account statements and trade confirmations to customers and their clients.

Brian T. Shea, president and chief operating officer of Pershing, said, "Pershing's account statement is the most visible service we deliver to investors on behalf of our customers.  Receiving DALBAR's highest ranking for achieving best practices in investor statements in the brokerage industry underscores our continued commitment to providing our customers with industry-leading business solutions which add value to their relationships with investors."

DALBAR is a leading financial services market research and consulting firm that develops standards for and provides research, ratings and rankings of intangible factors to the financial services industry.  Rating criteria for its 12th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry survey included a range of critical factors, such as statement features that strongly impacted investors' ability to access and understand important account information and design elements that positively or negatively impacted the statement.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,150 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately five million active investors. Located in 20 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team.  It has $22.3 trillion in assets under custody and administration, $1.1 trillion in assets under management, services $12.0 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day.  Additional information is available at www.bnymellon.com.