Managers are increasingly putting data at the heart of their operations to mitigate risk and improve competitive advantage

HONG KONG — November 10, 2008 — Eagle Investment Systems LLC, a leading provider of financial services technology and a subsidiary of The Bank of New York Mellon, has been selected by Prudential Corporation Asia's asset management business, one of the region's largest and most successful fund managers, to provide data management technology to manage its investment portfolios across 10 markets in Asia, including Mainland China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan, Vietnam and the United Arab Emirates.

"Eagle's data management software solution demonstrated its ability to meet our requirements to improve our business' operational efficiency and data quality further. Its technology also allows us to centralize the business' security reference data to support its pre-trade compliance process, as well as to meet the stringent compliance requirements across multiple Asia jurisdictions," said Gordon Brown, Regional Head of IT for Prudential's asset management business in Asia.

John Legrand, managing director of Eagle's EMEA and Asia Pacific operations said: "This is our second landmark deal in Asia in the last few months, as the region's leading financial institutions move towards adopting robust data management systems. We believe that Eagle's sophisticated technology will help our clients make better decisions because it will enable them to access their data quickly to understand their exposure to an organization."

"In addition to helping mitigate risk, streamlined data management aids in improving other capabilities such as client reporting and systems integration. These all lead to improved operational efficiency and cost savings, which when combined can provide a strong competitive advantage," added Legrand.

About Prudential Corporation Asia
Prudential Corporation Asia, which comprises both life insurance and fund management, is part of Prudential plc^* (United Kingdom), a leading international financial group. With over 420,000 agents and staff, Prudential is the leading Europe-based protection and savings insurer in Asia in terms of market coverage and number of top three market rankings. Prudential's fund management business is one of Asia's largest and most successful fund managers, with US$68 billion in assets under management (as of 30 June 2008) and more top five rankings than other regional players in Asia.

* Prudential plc is a company incorporated in England with its head office in London, which, with its affiliated companies constitutes one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for 160 years and had over US$510 billion in assets under management as at 30 June 2008. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Eagle Investment Systems LLC is a global provider of financial services technology, serving the world's leading financial institutions. Eagle's Web-based systems support the complex requirements of firms of any size including institutional investment managers, mutual funds, hedge funds, brokers, public funds, plan sponsors, and insurance companies. Eagle is committed to providing enterprise-wide, leading-edge technology and professional services for investment accounting, data management, performance measurement and information delivery. Eagle's product suite is offered as an installed application or can be hosted via Eagle ACCESS, Eagle's application service provider. To learn more about Eagle's solutions, contact sales@eagleinvsys.com or visit www.eagleinvsys.com.

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialized asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services. BNY Mellon Asset Servicing provides services through The Bank of New York, Mellon Bank, N.A. and other related companies.

The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $22.4 trillion in assets under custody and administration, more than $1 trillion in assets under management and services $12 trillion in outstanding debt. Additional information is available at www.bnymellon.com.