The Bank of New York Mellon's Pershing Unit Receives Number One Ranking for Its Customer Account Statement in Annual DALBAR Survey

PRNewswire
JERSEY CITY, N.J.
(NYSE:BK)
Feb 19, 2009

JERSEY CITY, N.J., February 19, 2009 — Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, announced today that its account statement for its customers' clients received the number one ranking in DALBAR Communications' 11th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry. Pershing captured the highest score in the survey and was also recognized with DALBAR's prestigious "Excellent" designation.

Pershing's statement first received the designation of "Excellent" in 2004 and has maintained this ranking over the past five years. On DALBAR's 100-point rating scale, Pershing's total of 89.49 points was well above the average of 74.03 points earned by the 18 financial organizations analyzed in the survey. DALBAR's analysis rewards those firms that are positioned to address investor concerns in a way that is easy to understand and resonates with all statement recipients, including both advisors and investors.

Brian T. Shea, president and chief operating officer of Pershing, said, "Our account statement is one of the most important communication tools we deliver to investors on behalf of our customers. Receiving DALBAR's highest ranking for achieving best practices in investor statements in the brokerage industry underscores our continued commitment to offer our customers industry-leading solutions that enhance the level of service they provide to investors."

DALBAR is a leading financial services market research and consulting firm that develops standards for and provides research, ratings and rankings of intangible factors to the financial services industry. Rating criteria for its 11th Annual Trends and Best Practices in Investor Statements for the Brokerage Industry survey included a range of critical factors, such as statement features that strongly impacted investors' ability to access and understand important account information and design elements that positively or negatively impacted the statement.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,150 institutional and retail financial organizations and independent registered investment advisors who collectively represent over five million active investors. Financial organizations, investment professionals and independent registered investment advisors depend on Pershing's depth of experience and consultative approach to provide them with forward-thinking solutions that help them to grow their businesses. Located in 19 offices worldwide, Pershing is committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a subsidiary of The Bank of New York Mellon Corporation. Additional information is available at www.pershing.com.

The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $20.2 trillion in assets under custody and administration, $928 billion in assets under management and services more than $11 trillion in outstanding debt. Additional information is available at www.bnymellon.com.