Service Helps Managers to Build Their Brand and Benefit from Scale

PITTSBURGH, March 27, 2008 — BNY Mellon Asset Servicing, the global leader in securities servicing, has developed new outsourcing services that enable investment managers to deliver customized communications to their clients while benefiting from the lower costs that can be achieved with a large back-office specialist.

Among the information that BNY Mellon can help investment managers deliver to their clients via the Internet or through printed documents are portfolio holdings, billing, and transaction information. The investment managers can avoid expensive capital spending on technology and benefit from the savings derived from utilizing BNY Mellon's large, highly scalable back-office capabilities.

"Our new offering enables clients to protect and strengthen their branding, while avoiding expensive infrastructure investments," said Gunjan Kedia, executive vice president of BNY Mellon Asset Servicing and head of its global product group. "We are creating and delivering client materials that have a look and feel that is consistent with their overall client service and marketing strategy. Logos, fonts and other brand-critical components are accurately reflected."

Kedia added, "Our strategy is to provide the scale that we can achieve as a large back-end specialist, but in a way that allows for the investment manager to maintain a level of customization. We believe that this offering helps investment managers maintain their identities while they assign to us services not integral to their core capabilities."

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialized asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services. BNY Mellon Asset Servicing provides services through The Bank of New York, Mellon Bank, N.A. and other related companies.

The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has more than $23 trillion in assets under custody and administration, more than $1.1 trillion in assets under management and services $11 trillion in outstanding debt. Additional information is available at bnymellon.com.