NEW YORK, October 22, 2007 — The Bank of New York Mellon, a global leader in asset management and securities servicing, has been selected by Noah Education Holdings Ltd. (Noah Education) as the depositary bank for its American depositary receipt (ADR) program. Each ADR represents one ordinary share. The ADRs trade on the New York Stock Exchange under the symbol "NED."

Founded in 2004, Noah Education is an interactive education content provider in China. The company develops and markets interactive, multimedia learning materials mainly to complement prescribed textbooks used in China's primary and secondary school curriculum. Noah Education delivers its content primarily through handheld digital learning devices, or DLDs, into which content is embedded or downloaded at over 8,500 points of sale, approximately 2,000 download centers, or through its website. In addition, the company sells electronic dictionaries, or E-dictionaries.

Mr. Dong Xu, chairman of Noah Education, said, "We chose The Bank of New York Mellon as depositary because of its outstanding track record with DR programs from China. We believe the Bank has the expertise to handle the day- to-day requirements of our ADRs and to help us stimulate demand for them in the U.S. market."

Christopher Sturdy, executive vice president and head of The Bank of New York Mellon's Depositary Receipt Division, said, "We welcome Noah Education to our growing list of DR clients in China. As only the second education service firm to list on the NYSE, Noah Education is gaining significant exposure in the United States. We will help the company leverage this visibility with targeted buy- and sell-side promotional programs."

The Bank of New York Mellon's Depositary Receipt business is conducted through The Bank of New York subsidiary, which acts as depositary for more than 1,290 American and global depositary receipt programs, acting in partnership with leading companies from 61 countries. With an unrivalled commitment to helping securities issuers succeed in the world's rapidly evolving financial markets, the Company delivers the industry's most comprehensive suite of integrated depositary receipt, corporate trust and stock transfer services. Additional information is available at http://www.adrbny.com/.

The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 37 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has more than $20 trillion in assets under custody and administration, more than $1.1 trillion in assets under management and services $11 trillion in outstanding debt. Additional information is available at http://www.bnymellon.com/.

The Bank of New York Mellon provides no advice nor recommendation or endorsement with respect to any company or security. Nothing herein shall be deemed to constitute an offer or solicitation of an offer to buy or sell securities.