LONDON, June 1, 2015 /PRNewswire/ -- BNY Mellon, the global leader in investment management and investment services, has published a new white paper examining Big Data's credentials and its potential as a transformative tool in the current era of shrinking margins and ever-more sophisticated and powerful analytical tools.

The new paper -- Big Data and Investment Management -- highlights how custodians, depositary banks and administrators are positioned at the forefront of product development around Big Data solutions that address the complex and commercially critical issues of how to enhance both sales performance and client satisfaction.

The paper also examines how investment managers can utilise Big Data to bring together separate elements -- dark pools of data, predictive analysis, behavioural finance -- to allow the investment industry to enhance product design, drive sales and improve investor outcomes.

Daron Pearce, global investment manager segment head for Investment Services at BNY Mellon, said: "As the lines between the front, middle and back office continue to blur, smarter data management is essential for effective fund management. Big Data facilitates that – but also poses challenges. Through an understanding of these opportunities and potential obstacles, the investment management industry can use their own data to design, manufacture and market solutions more effectively with a view to generating outcomes that are more aligned to investor expectations."

Mark Gibbons, chief information officer, EMEA at BNY Mellon, added: "B2C businesses have already embraced Big Data, developing sophisticated, data-driven profiling tools that enable tailored services for different client segments. While client, transactional and portfolio data is collected across the investment management industry for historical, regulatory and analytical purposes, most managers are yet to fully leverage these diverse data pools with a view to identifying key correlations and generating fresh insights. That is a particular area of focus for BNY Mellon, as demonstrated by our own Digital Pulse offering which tracks activities, processes and transactions within our company, resulting in predictive analytics that enable businesses to work smarter and drive improvement."

The study can be found at bnymellon.com 

Notes to editors:

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of March 31, 2015, BNY Mellon had $28.5 trillion in assets under custody and/or administration and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com or follow us on Twitter @BNYMellon.

This press release is issued by The Bank of New York Mellon to members of the financial press and media. All information and figures source BNY Mellon unless otherwise stated as at March 31, 2015.The Bank of New York Mellon, London Branch, registered in England and Wales with FC005522 and BR000818. Branch office: One Canada Square, London E14 5AL. The Bank of New York Mellon is supervised and regulated by the New York State Department of Financial Services and the Federal Reserve and authorised by the Prudential Regulation Authority. The Bank of New York Mellon London branch is subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.

Contact:
Tim Steele                   
+44 20 7163 5850
tim.steele@bnymellon.com

SOURCE BNY Mellon