HOLLYWOOD, Fla., June 4, 2014 /PRNewswire/ -- At its annual INSITE^™ 2014 conference, Pershing LLC, a BNY Mellon company, laid out the innovations that will have a transformative impact on advisor and investor technology. For the first time in the same calendar year, Pershing is launching new versions of all its major platforms – including NetX360^®, NetX360^® Mobile, NetXInvestor^™ (NXI) and NetXInvestor Mobile as well as new versions of Albridge Wealth Reporting and a new Managed Investments portal integrated into NetX360. The rollout of these platforms reflects Pershing's technology strategy which puts particular emphasis on leveraging digital technology to achieve new business growth and opportunity.

"The increased adoption of digital capabilities in the advisory industry is changing how advisors and end-investors are doing business," said Ram Nagappan, CIO of Pershing.  "Pershing's digital business strategy is focused on guiding firms through this transformation. We offer solutions that create new business opportunities for growth with an emphasis on improving the user's digital experience in their everyday lives."

Nagappan added: "Based on the needs and preferences of different demographics and generations, our customized, multi-channel solutions are designed to allow clients to engage and collaborate in powerful new ways that boost efficiency and productivity."

Through client surveys and engagement with 1,200 Pershing platform users across 244 firms, Pershing has utilized the detailed feedback on their preferences and priorities to simplify and optimize the current user experience, extend integration and continue to build on core technology offerings. Additional needs that are being addressed include greater collaboration between advisors and investors, as well as consistent experiences and user-friendly design across devices.

Investor Experience
Pershing's redesigned investor-facing portal, NetXInvestor™ (formerly NetExchange Client^®), which has been rolled out to over 500 firms since its introduction, delivers a highly customized, intuitive user experience that raises advisor-client collaboration to a new level. The new site now has:

• A new site design with improved navigation and a more intuitive user experience
• Flexibility with feature sets to offer individualized online experiences
• Site simplicity and enhanced data presentation capabilities
• A new integrated research offering from Markit on Demand
• A consolidated notification center to improve collaboration between investors and advisors

Throughout 2014, Pershing will continue to expand the capabilities within NXI to include more flexibility with branding down to the advisor level. It will also add more self-service features, collaboration tools, integrated reporting capabilities and enhanced mobile presentation.

Advisor Experience
The enhancements unveiled in the redesigned NetX360 platform focus on advisor productivity and offering flexible technology, letting users define the experience they want to have based on their unique needs. The customizable improvements cover the spectrum of advisor-client touch points, including:

• A new user interface and navigation experience that can be tailored to individual preferences
• Improved data presentation, spanning fonts, colors and graphics, as well as tile-based screens for easier navigation
• Enhanced integration with Managed Investments and Albridge Solutions data
• Dynamic, user-defined dashboards and favorites
• Global search as a primary navigation method and a new consolidated notifications center
• Task portability across browser, .net and mobile access points

Prioritizing Mobile Innovation
The new NetX360^® Mobile platform, launched this spring, features a major upgrade to its user interface, enabling a better mobile experience, enhanced client engagement and collaboration, and easier access to critical client data. It also includes a host of other features designed to enhance productivity outside of the office, such as alerts and investment opportunities.

Enhancing Cross-Platform Integration
At INSITE 2014, Pershing will also introduce newly redesigned platforms that are fully integrated with NetX360, enabling advisors to grow their businesses and meet their clients' changing needs. This includes a fully redesigned Albridge Wealth Reporting^™ platform and Pershing's next generation Managed Investments platform.

Leading Advisors Into the Digital Future
Pershing continues to demonstrate ways that advisors and investors can leverage technology to enable their digital business. Our Advanced Technology Lab will introduce bold transformations to the advisor and investor toolset to help foster new business opportunities. Some of the big innovations being demonstrated at INSITE include: NetX360 Play, Wearable Workflow and peer-to-peer iPad sharing.

INSITE 2014 attracts more than 2,300 attendees, including investment professionals, independent RIAs, dually registered and hybrid advisors as well as senior-level product and marketing executives. It is held at The Westin Diplomat, Hollywood, Florida. For additional information, visit www.INSITE2014.com.
To keep up-to-date on INSITE 2014 and to join the conversation on the issues that will be discussed, follow us on Twitter @Pershing and use hashtag #INSITE2014.

Pershing and its affiliates provide global financial business solutions to approximately 1,600 financial organizations, broker-dealers, registered investment advisory firms, advisors, fund managers and asset managers who represent over 5.6 million active accounts. Located in 23 offices worldwide, Pershing delivers dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of March 31, 2014, BNY Mellon had $27.9 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). www.bnymellon.com, or follow us on Twitter @BNYMellon

Contact: Paul Patella
+1 551 697 6442
paul.patella@pershing.com 

SOURCE BNY Mellon