NEW YORK, May 28, 2014 /PRNewswire/ -- BNY Mellon, a global leader in investment management and investment services, has been appointed by Jumei International Holding Limited as depositary bank for its American depositary receipt (ADR) program. Each ADR represents one Class A ordinary share and trades on the New York Stock Exchange under the symbol "JMEI."

Jumei is China's No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to research by Frost & Sullivan. Jumei's internet platform is a destination for consumers to discover and purchase branded beauty products and fashionable apparel and other lifestyle products through the company's website and mobile application. Through its understanding of customer needs and preferences, as well as its merchandizing capabilities, Jumei has adopted multiple sales formats to encourage product purchases on its platform, including curated sales, online shopping mall, and flash sales.

"We believe that listing on NYSE and gaining access to the U.S. capital markets will support our strategic efforts to strengthen our brand globally and further expand our IT infrastructure," said Mona Gao, co-CFO of Jumei. "Our vision is to build a strong company with a large and loyal user base and to create visibility and awareness of Jumei among global investors."

Yunsheng Zheng, co-CFO of Jumei, added, "We chose BNY Mellon as our depositary bank because of their excellent track record and expertise in supporting DR issuers in achieving their goals."

"This initial public offering on NYSE is important to Jumei and indicative of growing Asian companies choosing to list abroad and investor demand for these equities," said Christopher M. Kearns, CEO of BNY Mellon's Depositary Receipts business. "The pipeline for Chinese companies seeking to conduct their IPOs in the U.S. continues to be strong. We look forward to partnering with Jumei to support their efforts in expanding their international shareholder base."

BNY Mellon acts as depositary for more than 2,800 American and global depositary receipt programs, acting in partnership with leading companies from over 65 countries. BNY Mellon is committed to helping securities issuers access the world's rapidly evolving financial markets and delivers a comprehensive suite of depositary receipt services. Learn more at www.bnymellon.com/dr

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of March 31, 2014, BNY Mellon had $27.9 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Learn more at www.bnymellon.com, or follow us on Twitter @BNYMellon.

This release is for informational purposes only. BNY Mellon provides no advice nor recommendation or endorsement with respect to any company or securities. Nothing herein shall be deemed to constitute an offer to sell or a solicitation of an offer to buy securities. Depositary Receipts: Not FDIC, State or Federal Agency Insured; May Lose Value; No Bank, State or Federal Agency Guarantee. BNY Mellon provides no advice nor recommendations or endorsement with respect to any company, security or products based on any index licensed by BNY Mellon, and we make no representation regarding the advisability of investing in the same.

Contacts: Joseph F. Ailinger Jr.
+1 617-722-7571
joe.ailinger@bnymellon.com

SOURCE BNY Mellon