Skip navigation
    News Releases Signup for News Alerts Media Contacts Executive Bios Corporate Fact Sheet BMO Expert Insights
    Navigation skipped

    News Releases

    BMO Harris Bank Study: Wisconsin Parents Spend Less Than National Average on Children but Still Feel Need to Cut Back

    MILWAUKEE, WI--(Marketwired - Feb 27, 2014) -

    • Parents in Wisconsin spend $637 monthly per child, slightly below the national average of $795
    • Despite lower-than-average costs, 92 percent still have to make cutbacks to pay for child-related costs
    • BMO Harris offers tools and advice for all life stages, from planning a baby to raising a family

    A new study released today by BMO Harris Bank found Wisconsin parents spend $637 per child on a monthly basis, compared to the national average of $795. The survey found that Wisconsin residents planning to have children overestimate what they will spend on their first child, but their estimate of $1,288 per month is well below the national average estimate of $2,143. Fifty-four percent of all Wisconsin respondents recognized the need to save for kids. Despite this and the high estimated costs, only a quarter of future parents (24 percent) say they have started saving for child-related costs, slightly above the national average of 21 percent.

    A majority of current parents in Wisconsin (82 percent) say they have a budget in place, but 9 in 10 (92 percent) had to make cutbacks to cover the cost of raising kids, and nearly a quarter (24 percent) have gone into debt.

    "Like many parents across the country, those in Wisconsin anticipate they'll spend more on raising their kids than they actually end up doing. That being said, having a child can turn your normal expenditures on their head and thinking about the costs ahead of time -- even if it means overestimating -- is one of the best ways to prepare," said Kara Kaiser, Regional President, Mil waukee, BMO Harris Bank.

    The study, which surveyed parents expecting to have a child in the next five years or with children less than 10 years old, found that in Wisconsin:

    • Childcare was the greatest anticipated and actual cost of those future parents expecting to incur childcare expenses, they estimate the cost would be $353 per child each month versus the $394 expected by those who currently pay for it (Nationally: $437 vs. $507).
    • Those soon-to-be parents planning to contribute to a 529 Plan also said they expected to put away only $94 on a monthly basis. Current parents who contribute said they already put away about $113 on average (Nationally: $303 vs. $196).
    • Future parents estimate medical and dental expenses will cost an average of $362, but the average spend for parents was in fact much lower -- $110 (Nationally: $362 vs. $110).

    "Having a budget in place, which most parents in Wisconsin do, will help to allocate funds to each of the costs that go along with raising a child," added Ms. Kaiser.

    The results also showed what expecting and new parents in Wisconsin consider their top financial concerns, compared to the national average:

    Financial Concern Wisconsin National
    Saving for their children's education 77% 87%
    Healthcare costs 83% 87%
    The costs of raising children 83% 86%
    The cost of living 84% 84%
    Having enough money to retire 87% 83%
    The value of their investments 62% 71%
    Job security 58% 67%
    Making their mortgage payments 47% 51%

    At a national level, the survey found:

    • Most parents (85 percent) report having to make cutbacks to pay for children.
    • More than a quarter (28 percent) have gone into debt.
    • 82 percent of new and expecting parents have a budget in place.

    "The cost of raising a child is a major outlay for households, but current and would-be parents have to be careful to incorporate these actual and expected outlays in their family budgets. This often means cutting back on spending elsewhere and exercising caution when using credit," said Michael Gregory, Head of U.S. Economics, BMO Capital Markets. "Households across America have made remarkable progress in repairing their balance sheets during the past few years. Across all households, mortgage and consumer credit peaked at nearly 125 percent of after-tax personal incomes during 2007 and it has since fallen under 99 percent, hovering around its lowest level in more than a decade."

    For more information about planning for the next Life Stage, visit bmoharris.com/yourfinanciallife

    Survey results cited in this release are from a Pollara survey with an online sample of 1,500 Americans (including 150 from Wisconsin) conducted between November 22nd and 29th, 2013. This includes 993 interviews with parents of children under 10 and 507 interviews with Americans who expect to have their first child in the next 5 years. The margin of error for a probability sample of this size is ± 2.5%, 19 times out of 20.

    About BMO Harris Bank
    BMO Harris Bank provides a broad range of personal banking products and solutions through more than 600 branches and approximately 1,300 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Arizona and Florida. BMO Harris Bank's commercial banking team provides a combination of sector expertise, local knowledge and mid-market focus throughout the U.S. For more information about BMO Harris Bank, go to the company fact sheet. Banking products and services are provided by BMO Harris Bank N.A. and are subject to bank or credit approval. BMO Harris Bank® is a trade name used by BMO Harris Bank N.A. Member FDIC. BMO Harris Bank is part of BMO Financial Group, a North American financial organization with approximately 1,600 branches, and CDN $537 billion in assets (as of October 31, 2013).

    For further information:

    For media inquiries, please contact:

    Alexis Brown
    alexis.brown@bmo.com
    312-461-6543

    Disclosure

    App Store is a service mark of Apple Inc. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. 

    Android, Google Play, and the Google Play logo are trademarks of Google Inc. 

    Banking products and services are subject to bank and credit approval and are provided in the United States by BMO Bank N.A. Member FDIC.

    equal housing lender NMLS 401052

    Notice to Customers  

    To help the government fight the funding of terrorism and money laundering activities, federal law (USA Patriot Act (Title III of Pub. L. 107 56 signed into law October 26, 2001) requires all financial organizations to obtain, verify and record information that identifies each person who opens an account. When you open an account, we will ask for your name, address, date of birth and other information that will allow us to identify you. We may also ask you to provide a copy of your driver's license or other identifying documents. For each business or entity that opens an account, we will ask for your name, address and other information that will allow us to identify the entity. We may also ask you to provide a copy of your certificate of incorporation (or similar document) or other identifying documents. The information you provide in this form may be used to perform a credit check and verify your identity by using internal sources and third party vendors. If the requested information is not provided within 30 calendar days, the account will be subject to closure.  

    Third party web sites may have privacy and security policies different from BMO. Links to other web sites do not imply the endorsement or approval of such web sites.  

    Please review the privacy and security policies of web sites reached through links from BMO web sites. This information is not intended to be tax or legal advice. This information cannot be used by any taxpayer for the purpose of avoiding tax penalties that may be imposed on the taxpayer. This information is being used to support the promotion or marketing of the planning strategies discussed herein. BMO Bank N.A. and its affiliates do not provide legal or tax advice to clients. You should review your particular circumstances with your independent legal and tax advisors.