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    Harris states claim as Chicago's Helpful bank in new ad campaign

    Harris states claim as Chicago's Helpful bank in new ad campaign

    CHICAGO, August 29, 2006 – Harris is pleased to announce that it is time for people to try a bank that will give them what they're looking for – help.

    "Our research shows Chicago-area personal and business customers don't have high expectations from the relationship they have with their bank – with one exception. Harris customers time and again told us that when they needed help, Harris was there," said Sandra Hanington, executive vice president, Harris Marketing and Customer Strategies.

    The "help" theme builds on Harris' tradition of building lasting relationships and providing customer service that goes beyond just being friendly and efficient."

    "Today, we've launched a new advertising campaign to let everyone who is just getting routine service from their bank know that Harris Equals Help," Hanington said.

    The new ads will begin appearing in newspapers, magazines, billboards, radio spots, online and wrapped around "El" cars this week. The ads feature a wide range of helpful hints about living, working, and playing in the Chicagoland area, as well as information customers want to know about their bank such as rates, products, new locations and services offered.

    "What's so exciting is that this is very different from what you usually see from banks. Harris puts the customer and the experience first," said Tracey Button, senior vice president and management director at Element 79 Partners "The campaign really showcases what Harris is all about – helping customers – in a lighthearted, intelligent way."

    Harris is an integrated financial service organization that provides more than one million personal, business, corporate and institutional clients with banking, lending, investing, financial planning, trust administration, portfolio management, family office and wealth transfer services. For more information, please visit www.harrisbank.com.

    CONTACT:
    Patrick O'Herlihy (312) 293-8905

    HarrisTM is a trade name and services are provided by Harris N.A., The Harris Bank N.A. and their affiliates. Members FDIC. Insurance and annuities are offered through Harris Bancorp Insurance Services, Inc (HBIS). Securities services are provided by Harris Nesbitt Corp (HNC), a registered broker/dealer, member NYSE, FINRA and SIPC. HBIS and HNC are wholly owned subsidiaries of Harris Financial Corp. Products offered by HBIS and HNC are Not Insured by the FDIC or any Federal Government Agency, Not a Deposit of or Guaranteed by any Bank, May Lose Value. The purchase of insurance or an annuity is not a condition on any bank loan or service. Financial planning and investment advisory services are provided by Sullivan, Bruyette, Speros & Blayney, Inc., and SEC registered investment advisor. Family Office Services are provided by Harris myCFO, Inc.. Investment advisory services are also offered by Harris myCFO, LLC, an SEC registered investment advisor and a wholly-owned subsidiary of Harris myCFO, Inc. Not all products and services are offered in every state and/or location.


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