PHOENIX (Jan. 28, 2020) – Alexandra Morehouse, chief marketing officer at Banner Health, has been named to Constellation Research’s 2020 AX50, an elite list of innovative and disruptive leaders transforming customer experiences—and digital platforms—around the world.
Morehouse joined Banner Health in 2015 and is using customer experience insights from her time in the financial and data analytics sectors to lead the deployment of a broad-scale digital initiative that will deliver the benefits of a modern, enterprise-wide digital customer platform to patients and physicians. She is helping to make Banner Health the first major health system to bring power to patients through a “digital front door” that lets patients get the care they need through the channel of their choice: call, click, or clinic visit.
The AX50 have demonstrated how to effectively implement customer-centric strategies, disruptive business models and emerging technologies to help transform customer experiences, keep brand promises, activate movements, grow revenues and increase operational efficiency.
"American consumers have had their expectations set by digital disrupters like Amazon and Uber, and the health care industry has been slow to catch up," said Morehouse. "By delivering digital options for patients to manage their care, health care companies are improving the customer experience while driving down administrative costs, leading to a win-win situation for all parties involved."
"Sustainable businesses put customers at the center of everything they do. In today’s experience economy, the goal of empowering great customer experiences drives successful business transformation. The AX50 leaders are paving the way to better, more durable relationships through great customer experiences across their organizations," said Nicole France, VP & principal analyst at Constellation Research.
The AX50 will be featured and celebrated at the Ambient Experience Summit in Atlanta on February 27, 2020.The full AX50 list and more on the program can be found here: https://www.constellationr.com/work-constellation/ambient-experience-50
About Banner Health
Headquartered in Arizona, Banner Health is one of the largest nonprofit health care systems in the country. The system owns and operates 28 acute-care hospitals, Banner Health Network, Banner – University Medicine, academic and employed physician groups, long-term care centers, outpatient surgery centers and an array of other services; including Banner Urgent Care, family clinics, home care and hospice services, pharmacies and a nursing registry. Banner Health is in six states: Arizona, California, Colorado, Nebraska, Nevada and Wyoming. For more information, visit www.BannerHealth.com.
About Constellation Research
Constellation Research is a technology research and advisory firm based in Silicon Valley. We deliver strategic guidance to companies seeking to transform their businesses through the early adoption of disruptive technology. Our analysts draw on their experiences as practitioners to deliver pragmatic advice to CXOs leading digital transformation within their organizations. Clients include boards of directors, C-suite executives, line-of-business leaders, and IT visionaries who are not afraid to challenge the status quo. Our mission is to conduct research on emerging technologies, identify and validate trends, and empower our clients to succeed in the digital economy.