News Releases

CamelBak® Wins Enduro Mountainbike Magazine Design & Innovation Award for All-New Crux™ Reservoir

PETALUMA, Calif.  – Coming in with a third consecutive year of winning the Enduro Mountainbike Magazine Design & Innovation Award, CamelBak® continues to rack up the wins for its new Crux™ reservoir which provides 20% more water per sip over any reservoir on the market. After inventing the hydration pack in 1989, CamelBak continues to set the gold standard in hydration no matter the activity.

Crux is all new for 2017 and is the core technology within every CamelBak pack launching this year, including all Low Rider packs which have won the Design & Innovation Award the past two years. Whether riding, hiking, running, skiing, snowboarding or any activity that gets you outdoors, the Crux reservoir will keep you hydrated faster and better than anything out there..

“Receiving this award substantiates one of our core values, that rest stops are overrated,” said Jon Austen, Senior Director of Product Management at CamelBak. “We are constantly finding new ways to better fuel riders’ adventures - even for our own products that are already the best in the industry.”

Like all CamelBak products, the Crux reservoir is covered by the CamelBak Got Your Bak™ Lifetime Guarantee.

About CamelBak®

CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at

For further information: Seth Beiden, Phone: 707.477.3906, Email: