SCOTTS VALLEY, California – Following a highly successful partnership which not only produced race victories but industry-leading helmet technologies, Bell Helmets and LottoNL-Jumbo will part ways at the conclusion of 2016.
Pushing man and machine to the limit, racing has always been a core component of the Bell way. In order to develop products that are truly innovative and industry-leading, it is crucial to work with riders and team personnel who share the same drive to perform at the highest level and break boundaries. Team LottoNL-Jumbo has been that partner.
Initially uniting for the 2013 race season, Bell and the team (then Team Blanco) quickly left their mark on the world stage with 38 victories in that first year. Over the course of four seasons, Team LottoNL-Jumbo would go on to earn stage victories at all three grand tours, several National Championships and numerous notable wins at the absolute highest-level of cycling.
Of course, a vital contribution to Bell’s unending development efforts is the work that also happened aside from race day. Through working closely with Team LottoNL-Jumbo athletes and team personnel, Bell has developed highly-advanced road products for every situation. From the wind-cheating Javelin time trial helmet, to the sprint-winning Star Pro aero road helmet, to the new feature-pack Zephyr road helmet, Bell’s product line has been developed with and for racers at the highest level.
Bell would like to sincerely thank Team LottoNL-Jumbo for four great years of racing, collaboration and comradery.
Continuing to develop products that enable the next generation of boundary breakers, Bell will announce future endeavors in the coming weeks.
From humble beginnings in the garage of a Southern California speed shop in the 1950’s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories. Bell is online at www.bellhelmets.com.
Bell is a Vista Outdoor brand, learn more at www.vistaoutdoor.com