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CamelBak Announces KickBak for a Cause in Partnership with PeopleForBikes

PETALUMA, CA - Hot coffee on the way to work….Check! A cold one after a long ride….No problem! Meet KickBak™ Stainless Vacuum Insulated Tumbler, the newest addition to the CamelBak Thermal Collection. With KickBak in hand, no matter what's outside, your beverage is always the right temperature on the inside. The 18/8 stainless steel vacuum insulated vessel keeps beverages cold for 8 hours and hot for 4 hours -- all without any condensation.

CamelBak will donate $1 from the sale of every KickBak to non-profit PeopleForBikes as an ode to the company's roots in the bike community. PeopleForBikes connects millions of individuals to form a single, powerful voice to advocate for bike riders of all types. In collaboration with city, state and national decision makers PeopleForBikes works to encourage investments in bicycling that make communities better places to live and work.

"CamelBak was an idea born on a bike, so it only made sense that we create a special program to support our friends at PeopleForBikes," said Jeremy Galten, Vice President of Product, CamelBak. "We support their cause and strongly believe in getting more people on bikes."

Available in 20oz. or 30oz. vessels, KickBak hits stores in January 2017 with an MSRP of $29 and $37, respectively. The tumbler features a dual flip lid with a large opening for cold drinks like water or beer and a small opening for warm beverages like coffee or tea. KickBak is designed to fit in most cup holders and comes in an array of colors, including a version with the PeopleForBikes' "smiling bike" logo.

KickBak joins the CamelBak Thermal Collection which includes other products like Chute Stainless Vacuum Insulated, eddy Stainless Vacuum Insulated, Forge Vacuum and Forge Divide. Like all CamelBak products, KickBak Stainless Vacuum Insulated is covered by the CamelBak Got Your Bak™ Lifetime Guarantee.

About CamelBak®
CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at

About PeopleForBikes
PeopleForBikes is making better biking for everyone by uniting millions of individuals, thousands of businesses and hundreds of communities. Because when people ride bikes, great things happen. Join us at

For further information: Seth Beiden, Phone: 707-477-3906, Email: